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Social Media Marketing Podcast

ByMichael Stelzner, Social Media Examiner
689 episodes

Podcast Summary

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

#1

Mastering Anything: A New Way to Faster and Better Results

Are you struggling to keep up with the rapid pace of innovation in marketing? Wondering how to absorb just enough to make meaningful progress without burning out? To discover a framework for mastering new tools, technologies, and platforms for your marketing or business workflows without getting overwhelmed, I interview Pat Flynn.Guest: Pat Flynn | Show Notes: socialmediaexaminer.com/668Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-05-29•47mins
#2

Creating Share-Worthy Instagram Content That Outperforms

Struggling to get your Instagram posts noticed, let alone shared? Wondering how top creators and brands consistently craft content that drives engagement and reach? To discover proven strategies for creating high-performing Instagram content that grabs attention, encourages shares, and delivers real results so you can grow faster without chasing off-brand trends, I interview Brock Johnson.Guest: Brock Johnson | Show Notes: socialmediaexaminer.com/667Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-05-22•51mins
#3

Employee-Generated Content: Creating a Video First Strategy

​Struggling to build trust and engagement with polished brand content alone? Wondering how to empower your employees to create authentic videos for your business? To discover how to implement a video-first employee-generated content (EGC) strategy to amplify reach, boost credibility, and connect with your audience in a more human and relatable way, I interview Melissa Laurie.Guest: Melissa Laurie | Show Notes: socialmediaexaminer.com/666Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-05-15•45mins
#4

Instagram Threads for Marketers: Tips for Success

​Not sure how to leverage Instagram Threads to grow your brand? Wondering how marketers are using Threads to spark conversations, build community, and stay ahead of competitors? To discover actionable tips for using Instagram Threads strategically—so you can increase visibility, engage authentically, and turn followers into fans, I interview Nicky Saunders.Guest: Nicky Saunders | Show Notes: socialmediaexaminer.com/665Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-05-08•47mins
#5

Advanced LinkedIn Networking: How to Connect and Convert

Struggling to turn LinkedIn connections into real opportunities? Wondering how to go beyond surface-level networking and actually convert conversations into business results? To discover advanced LinkedIn networking strategies to help you build authentic relationships, boost engagement, and turn your professional presence into consistent growth for your brand or business, I interview Michaela Alexis.Guest: Michaela Alexis | Show Notes: socialmediaexaminer.com/664Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-05-01•44mins
#6

Video Experiences That Create Loyalty, Engagement, and Conversions

Struggling to turn viewers into loyal fans or paying customers? Wondering what type of video content actually builds trust and drives conversions in 2025? To discover how to craft intentional, connection-driven video experiences that go beyond views to earn you lasting engagement, brand loyalty, and measurable business results, I interview Luria Petrucci.Guest: Luria Petrucci | Show Notes: socialmediaexaminer.com/663Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-04-24•47mins
#7

Instagram Stories Strategy for 2025

Struggling to get consistent engagement from your Instagram Stories? Unsure how Stories fit into your broader content strategy as we head into 2025? To discover how to plan and execute an Instagram Stories strategy designed to grow your audience, deepen connections, and drive meaningful business results throughout the year, I interview Michelle Gifford.Guest: Michelle Gifford | Show Notes: socialmediaexaminer.com/662Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-04-17•44mins
#8

Short-Form Video Visual Effects: The Key to More Views and Sales

Tired of your short-form videos getting lost in the feed? Are you ready to learn the secrets to using visual effects to maximize your impact on social media? To discover actionable tips and expert advice on using visual effects to create high-impact short-form videos that generate more views and improve conversions, I interview Tyler Tometich.Guest: Tyler Tometich | Show Notes: socialmediaexaminer.com/661Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-04-10•46mins

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#9

How to Create a Short-Form Video Series

Are you looking for a breakthrough content strategy? Wondering if a short-form video series could transform your marketing results? To learn how to develop a consistent short-form video series to rapidly grow your audience and create multiple revenue streams, I interview Pat Flynn.Guest: Pat Flynn | Show Notes: socialmediaexaminer.com/660Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-04-03•44mins
#10

How to Use Disruptive Storytelling to Thrive as a Marketer

Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? To discover why disruptive storytelling is the key to thriving in today’s marketing environment and learn practical strategies for building deeper customer relationships and making content stand out, I interview Mark Schaefer.Guest: Mark Schaefer | Show Notes: socialmediaexaminer.com/659Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-03-27•43mins
#11

Telling Stories That Convert: How to Increase Your Leads and Sales

Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.Guest: Dr. JJ Peterson | Show Notes: socialmediaexaminer.com/658Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-03-20•45mins
#12

How to Succeed in Influencer Marketing in 2025

Are you considering working with influencers but unsure how to get started? Wondering how to maximize your return on investment when collaborating with creators? To discover proven strategies for influencer partnerships that deliver measurable results for your business, I interview Justin Moore.Guest: Justin Moore | Show Notes: socialmediaexaminer.com/657Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-03-13•47mins
#13

Conversing With the Future: My Mind-Blowing Experiment

What happens when you have a conversation with a genuinely advanced AI? Michael Stelzner finds out in this special episode! He dives into an experiment with Sesame Research's AI voice assistant, "Maya," and the results are incredible. Hear their conversation, exploring everything from social media marketing to persuasive techniques. Experience the nuanced, human-like quality of Maya's voice, and you'll understand why Michael is so excited about the potential of this technology. Tune in to hear a glimpse of tomorrow, today!Try Sesame: out Social Media Marketing World 2025 coming March 30th: Privacy Policy at and California Privacy Notice at

2025-03-08•15mins
#14

Tiny Offers: How Low-Ticket Offers Can Accelerate Your Growth

Are you tired of giving away free content that doesn’t convert? Do you want to attract buyers instead of freebie seekers? To discover how to create high-converting tiny offers—low-ticket digital products designed to build an audience of engaged buyers and generate consistent revenue. Then, learn how to leverage AI-powered marketing strategies to optimize your funnel, run effective ads, and grow your customer base profitably, I interview Allie Bjerk.Guest: Allie Bjerk | Show Notes: socialmediaexaminer.com/656Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-03-06•48mins
#15

Social Care: The Path to Happier Customers and Increased Sales

Wondering how to make your social media efforts more profitable? Looking for ways to improve customer retention and acquisition through social platforms? To discover how to implement a social care strategy that enhances customer experience and drives business growth, I interview Brooke Sellas.Guest: Brooke Sellas | Show Notes: socialmediaexaminer.com/655Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-02-27•46mins
#16

Using Neuro-Linguistic Programming for More Influence and Sales

Wondering why some marketing messages work better than others? Want to know the secret to creating content that compels people to take action? To discover how to apply neuro-linguistic programming principles to create more persuasive and effective marketing content, I interview Nikki Rausch.Guest: Nikki Rausch | Show Notes: socialmediaexaminer.com/654Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-02-20•50mins
#17

Viral Short-Form Video Formats for 2025

Tired of your content getting lost in social media noise? Wondering how top creators consistently produce videos that get noticed? To learn a proven methodology for dissecting successful content formats and adapting them to your own niche, I interview Brendan Kane.Guest: Brendan Kane | Show Notes: socialmediaexaminer.com/653Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-02-13•50mins
#18

6-Step Formula to a Billion Views: Adley Kinsman Viral Video Secrets

Why do some videos skyrocket to fame while others get ignored? Wondering what strategies experts use to replicate success and break through the noise? To discover the proven tactics behind the Billion View Formula and how it can transform your content strategy, I interview Adley Kinsman.Guest: Adley Kinsman | Show Notes: socialmediaexaminer.com/652Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-02-06•50mins
#19

How We're Pivoting Our Marketing: Behind the Scenes

In this behind-the-scenes episode, Social Media Examiner's CEO Michael Stelzner and marketer Dan Sanchez reveal how they're pivoting their marketing strategy in response to 2025's challenges. With social algorithms deprioritizing promotional content, email deliverability issues, and AI impacting SEO, they've implemented eight new approaches—all while promoting their flagship Social Media Marketing World conference.To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.infoReview our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-02-01•51mins
#20

Is Search Dying and Does Content Really Matter Looking Ahead

Are you worried about the future of search traffic? Wondering how to adapt your content strategy for the AI age? To discover why Google search is declining and how to adjust your content marketing to thrive in 2025 and beyond, I interview Marcus Sheridan.Guest: Marcus Sheridan | Show Notes: socialmediaexaminer.com/651Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-01-30•49mins
#21

How to Use Microsoft Clarity: A Powerful Analytics Alternative

Feeling overwhelmed by traditional analytics tools? Looking for a more intuitive way to understand your website visitors? To explore how Microsoft Clarity offers a user-friendly alternative to complex analytics platforms, providing valuable insights for marketers of all skill levels, I interview Chris Mercer.Guest: Chris Mercer | Show Notes: socialmediaexaminer.com/650Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-01-23•46mins
#22

Most Marketers Have No Idea What's Coming

In this special episode, Michael Stelzner discusses the major developments unveiled by tech giants in December 2024 and explains why marketers must adapt to these innovations or risk falling behind.To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.infoBe sure to follow the AI Explored podcast. See socialmediaexaminer.com/ai-explored-podcast/See Privacy Policy at and California Privacy Notice at

2025-01-18•27mins
#23

Content Marketing Strategies for 2025: A Framework for Success

Is your content underperforming? Are you looking for a proven way to grow your leads and sales without constantly creating new content? To learn a proven framework to attract your ideal audience, I interview Brian Piper.Guest: Brian Piper | Show Notes: socialmediaexaminer.com/649Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-01-16•45mins

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#24

3 Social Media Trends You Need to Know for 2025

Michael Stelzner reveals three trends essential for marketers, creators, and entrepreneurs in an exclusive interview with Sean Cannell, host of the Think Media Podcast.To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.infoTo watch part two of this interview, visit SocialMediaExaminer.com/thinkSee Privacy Policy at and California Privacy Notice at

2025-01-11•36mins
#25

How to Use LinkedIn Newsletters: A Guide for Businesses

Want to know how top marketers are getting hundreds of thousands of newsletter subscribers on LinkedIn? Wondering why LinkedIn newsletters are outperforming traditional email marketing right now? To learn the exact strategies successful creators use to grow massive LinkedIn newsletters, including how to optimize for subscribers, create engaging content, and turn your newsletter into a lead generation machine, I interview Judi Fox.Guest: Judi Fox | Show Notes: socialmediaexaminer.com/648Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-01-09•46mins
#26

Facebook Content Strategy 2025: What's Actually Working Right Now

Are you struggling to get your content seen on Facebook? Wondering how Meta's algorithm has changed? To learn the content formats, posting strategies, and engagement techniques that are driving organic reach on Facebook today, I interview Mari Smith.Guest: Mari Smith | Show Notes: socialmediaexaminer.com/647Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2025-01-02•47mins
#27

Marketing Strategy Framework: How to Get More Leads & Sales in 2025

Tired of throwing marketing spaghetti at the wall? Want a proven system to generate consistent leads and sales? To learn a simple 3-step marketing framework that helped generate millions in revenue by focusing on audience building, lead generation, and strategic conversion, I interview Emily Hirsh.Guest: Emily Hirsh | Show Notes: socialmediaexaminer.com/646Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-12-26•47mins
#28

Anticipation Marketing: Crushing Your Next Launch Without Being Salesy

Are you tired of feeling like you're constantly chasing customers? Wondering how to get people lining up to buy from you instead? To discover a multi-step strategy to naturally create demand and create a sense of urgency without relying on pushy tactics, I interview Brenna McGowan.Guest: Brenna McGowan | Show Notes: socialmediaexaminer.com/645Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-12-19•47mins
#29

Mastering LinkedIn Video: Attracting the Right Audience

Are you neglecting LinkedIn in your video marketing strategy? Curious about how different video formats can help you reach and engage your target audience? To explore how to attract your ideal audience with LinkedIn video, I interview Shanee Moret.Guest: Shanee Moret | Show Notes: socialmediaexaminer.com/644Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-12-12•41mins
#30

YouTube Updates for 2025: What Marketers Need to Know

Are you struggling to keep up with YouTube's latest features? Wondering how to take advantage of the latest video trends? To discover key YouTube updates and learn how to adapt your content strategy for maximum impact, I interview Sean Cannell.Guest: Sean Cannell | Show Notes: socialmediaexaminer.com/643Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-12-05•50mins
#31

How to Create Persuasive Video Ads That Convert

Want to stop the scroll and engage your audience with video ads? Curious about the key elements that make a video ad irresistible? To explore how to create persuasive video ads that convert, I interview Kevin Anson.Guest: Kevin Anson | Show Notes: socialmediaexaminer.com/642Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-11-28•48mins
#32

Developing Strategic Partnerships That Scale With Less Effort

Are your marketing efforts falling flat? Wondering how to build meaningful business relationships to help your business grow? To discover a step-by-step process for building genuine partnerships that benefit both parties and their shared audience, I interview Pam Slim.Guest: Pam Slim | Show Notes: socialmediaexaminer.com/641Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-11-21•47mins
#33

Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know

Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape? To explore important Facebook and Instagram ad updates for marketers, I interview Tara Zirker.Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/640Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-11-14•45mins
#34

Getting Started With Reddit: The Future of Online Conversations

Are you overlooking Reddit? Wondering how to get started—from identifying the right subreddits to engagement tactics? To explore what you need to know to thrive with Reddit, I interview Brent Csutoras.Guest: Brent Csutoras | Show Notes: socialmediaexaminer.com/639Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-11-07•50mins
#35

How to Build Messages That Build Buy-In

Are you struggling to implement changes in your marketing strategy? Wondering how to get buy-in from skeptical team members or clients? To explore how to create messages that get people to embrace change inside a business, I interview Tamsen Webster.Guest: Tamsen Webster | Show Notes: socialmediaexaminer.com/638See Privacy Policy at and California Privacy Notice at

2024-10-31•47mins
#36

YouTube for Businesses: A Step-by-Step System for Success

Do you need a better YouTube strategy? Looking for a proven method to create content that attracts your ideal customers and drives sales? To learn a step-by-step system for creating YouTube content that results in more leads and sales, I interview Sunny Lenarduzzi.Guest: Sunny Lenarduzzi | Show Notes: socialmediaexaminer.com/637Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-10-24•45mins
#37

Unlock the Future of Marketing with Generative AI: Groundbreaking Research Revealed

In this eye-opening episode, you'll gain access to never-before-seen research drawn from an in-depth study of over 1,250 marketers. This is your chance to stay ahead of the curve and chart your course to AI mastery.2024 Generative AI Marketing Industry Report Media Marketing World SocialMediaMarketingWorld.infoAI Business Society Socialmediaexaminer.com/aiAI Explored Podcast: socialmediaexaminer.com/aiexploredSee Privacy Policy at and California Privacy Notice at

2024-10-21•46mins
#38

Instagram Updates for 2025: What Marketers Need to Know

Feeling left behind by Instagram's rapid evolution? Need help understanding how recent updates can benefit your business? To explore some of Instagram’s newest features and what they mean to marketers, I interview Chelsea Peitz.Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/636Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-10-17•48mins
#39

New Research: How Marketers are Embracing AI

In this special podcast episode, host Michael Stelzner, founder of Social Media Examiner, dives into the key insights from the newly released 2024 Generative AI Marketing Industry Report. He highlights the transformative power of generative AI, with over a third of marketers using it daily and 86% believing it will revolutionize how we work. The episode covers how marketers are using AI, the top tasks performed, benefits, concerns, and future plans. Stelzner also shares how AI tools like Claude.ai and Google's NotebookLM helped create this episode, showcasing AI's potential in content creation. Listeners are encouraged to download the full report at SocialMediaExaminer.com/AIreport2024See Privacy Policy at and California Privacy Notice at

2024-10-16•18mins
#40

B2B Product Positioning: How to Be Certain Your Product Sells

Do you sell products in the B2B market? Looking for a model to clearly differentiate your product's value? To discover a 5-step process for developing powerful B2B product positioning, I interview April Dunford.Guest: April Dunford | Show Notes: socialmediaexaminer.com/635Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-10-10•47mins
#41

TikTok Updates for 2025: What Marketers Need to Know

Are you keeping up with TikTok's rapid evolution? Wondering how to leverage its newest features for your business? To explore TikTok's game-changing updates, including extended video lengths, enhanced DMs, and the revolutionary TikTok Shop, I interview Keenya Kelly.Guest: Keenya Kelly | Show Notes: socialmediaexaminer.com/634Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-10-03•43mins
#42

Podcasting: How to Create a Better Show

Are you ready to elevate your podcast game? Wondering how to create a show that will attract a growing audience? To explore the state of the podcasting industry and how to create a better quality show, I interview Tom Webster.Guest: Tom Webster | Show Notes: socialmediaexaminer.com/633Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-09-26•47mins
#43

LinkedIn Company Page Strategies for 2025 and Beyond

Are you taking advantage of the latest LinkedIn features for company pages? Is it time to revisit your LinkedIn strategy? To explore the best LinkedIn company page strategies, I interview Michelle J Raymond.Guest: Michelle J Raymond | Show Notes: socialmediaexaminer.com/632Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-09-19•51mins
#44

Brand Video Strategy: Building Instant Connections With Your Future Customers

Want to make a lasting first impression on your target audience? Wondering how to create a compelling brand video that tells your unique story and drives deeper connections with potential customers? To explore how to craft an engaging brand video that forges emotional connections and accelerates your marketing efforts, I interview Mariana Henninger.Guest: Mariana Henninger | Show Notes: socialmediaexaminer.com/631Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-09-12•47mins
#45

Instagram Reels Strategy: How to Connect, Engage, and Sell

Need help developing a winning Instagram Reels strategy? Wondering how to create Reels that both entertain and sell? To explore a short-form video strategy that helps you connect, engage, and sell across Instagram and beyond, I interview Eden Hazan.Guest: Eden Hazan | Show Notes: socialmediaexaminer.com/630Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-09-05•47mins
#46

4 Easy Ways to Make Better Instagram Reels

Are you struggling to make Reels? Does your video content strategy need to change? To explore four easy ways to make better Instagram Reels, I interview Shannon McKinstrie.Guest: Shannon McKinstrie | Show Notes: socialmediaexaminer.com/629Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-08-29•44mins
#47

Leveraging Emotions in Your Facebook Ads for Better Results

Are you struggling to get results with your Facebook ads? Wondering how to create ads that convert? To explore how marketers can embrace emotions in their ads to improve their results, I interview Nick Theriot.Guest: Nick Theriot | Show Notes: socialmediaexaminer.com/628Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-08-22•44mins
#48

Creating Winning Email Marketing Welcome Sequences

Do you have a series of emails you send to new subscribers? Are they converting? To discover a seven-step email welcome sequence that results in more engagement and sales, I interview Tyler Cook.Guest: Tyler Cook | Show Notes: socialmediaexaminer.com/627Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-08-15•48mins
#49

LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More

Want more visibility for LinkedIn posts from important people in your company? Wondering how to use LinkedIn ads to promote content from personal profiles? To explore using LinkedIn ads on personal profiles, I interview Anthony Blatner.Guest: Anthony Blatner | Show Notes: socialmediaexaminer.com/626Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-08-08•44mins
#50

How to Leverage Buyer Beliefs to Improve Your Marketing

Wish you were more persuasive? Wondering how to tap into people's beliefs to improve your marketing results? To explore how people’s beliefs impact the buyer journey, I interview Billy Broas.Guest: Billy Broas | Show Notes: socialmediaexaminer.com/625Review our show on Apple Podcasts.See Privacy Policy at and California Privacy Notice at

2024-08-01•44mins

Listen to your favourite podcasts.

Now ad-free.

Download herd and enjoy uninterrupted, high-quality podcasts without the wait.

Download on the
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