The Digital Marketing Podcast

#1

Agile Marketing Hands-On

In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality. Joined by Peter Abraham (former Econsultancy leader and founder of Crank), alongside Katherine Torrance and Claire Pankhurst, the creators of Supercharged Marketing Sprints, Daniel unpacks a new approach to growth marketing that blends the speed of agile with the strategic rigour marketing has been missing. The team explain how their 5-day sprint framework works in practice - coaching marketing teams to develop and launch live, multichannel campaigns in just a week. Unlike traditional brainstorming workshops that leave great ideas gathering dust, this sprint ends with a live campaign in market, backed by real data and customer insight. Together, they explore how this approach helps businesses: Build high-performing campaigns under intense time constraints Cut through campaign chaos and internal delays Deliver strategic focus without sacrificing speed Align stakeholders quickly around a shared goal Create minimum viable campaigns (MVCs) that actually launch More than just a framework, this is a practical, tested process grounded in real-world experience. Peter shares his initial scepticism, and eventual surprise, at seeing these sprints succeed where other methods stall. Catherine and Claire outline how their structure gives marketing teams space for deep thinking and rapid deployment. They also share how AI tools (like headline generation and campaign planning assistants) are used to speed up the creative process, while still relying on human judgement and strategic thinking. This episode is packed with lessons for marketers frustrated by slow timelines, campaign bottlenecks, and chaotic execution cycles. Daniel and his guests lay out how to shift away from “tactics-first” thinking and instead build campaigns rooted in buyer insight, ...

2025-05-20•30mins

Agile Marketing Hands-On

In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality. Joined by Peter Abraham (former Econsultancy leader and founder of Crank), alongside Katherine Torrance and Claire Pankhurst, the creators of Supercharged Marketing Sprints, Daniel unpacks a new approach to growth marketing that blends the speed of agile with the strategic rigour marketing has been missing. The team explain how their 5-day sprint framework works in practice - coaching marketing teams to develop and launch live, multichannel campaigns in just a week. Unlike traditional brainstorming workshops that leave great ideas gathering dust, this sprint ends with a live campaign in market, backed by real data and customer insight. Together, they explore how this approach helps businesses: Build high-performing campaigns under intense time constraints Cut through campaign chaos and internal delays Deliver strategic focus without sacrificing speed Align stakeholders quickly around a shared goal Create minimum viable campaigns (MVCs) that actually launch More than just a framework, this is a practical, tested process grounded in real-world experience. Peter shares his initial scepticism, and eventual surprise, at seeing these sprints succeed where other methods stall. Catherine and Claire outline how their structure gives marketing teams space for deep thinking and rapid deployment. They also share how AI tools (like headline generation and campaign planning assistants) are used to speed up the creative process, while still relying on human judgement and strategic thinking. This episode is packed with lessons for marketers frustrated by slow timelines, campaign bottlenecks, and chaotic execution cycles. Daniel and his guests lay out how to shift away from “tactics-first” thinking and instead build campaigns rooted in buyer insight, ...

2025-05-20•30mins

#1

#2

Guide to AI Agents

In this episode of The Digital Marketing Podcast, Ciaran and Daniel explore the next evolutionary leap in artificial intelligencs - Agentic AI. As tools like ChatGPT and Gemini become more capable, we can go beyond content generation and enter an era where AI can reason, plan, take action, and even deploy code on your behalf. Daniel shares his experience building an interactive Google Algorithm timeline, without any developer or designer help, and explains how tools like Manus (powered by DeepSeek) are revolutionising the way we build websites, visualise data, and even simulate digital marketing campaigns. The duo dive into how agent-based systems can: Solve complex, multi-step problems Deploy fully interactive content and tools Autonomously analyse, design and publish assets across platforms The hosts expplore how this isn’t about using AI to do what you’ve always done, faster. It’s about reimagining what’s possible. They challenge marketers to embrace the creative freedom these tools offer. From timelines and simulations to real-time research visualisations, this episode offers practical insights and inspiration for how to lead anbd not follow the next AI wave. Key Takeaways: Why ChatGPT Operator is a game-changer The future of interactive content powered by AI How to build a personal culture of learning and experimentation Why creativity and human curation matter more than ever 🎧 Listen now and discover why AI Agents will change how you work. You'll find all links on TargetInternet.com Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2025-05-11•26mins

Guide to AI Agents

In this episode of The Digital Marketing Podcast, Ciaran and Daniel explore the next evolutionary leap in artificial intelligencs - Agentic AI. As tools like ChatGPT and Gemini become more capable, we can go beyond content generation and enter an era where AI can reason, plan, take action, and even deploy code on your behalf. Daniel shares his experience building an interactive Google Algorithm timeline, without any developer or designer help, and explains how tools like Manus (powered by DeepSeek) are revolutionising the way we build websites, visualise data, and even simulate digital marketing campaigns. The duo dive into how agent-based systems can: Solve complex, multi-step problems Deploy fully interactive content and tools Autonomously analyse, design and publish assets across platforms The hosts expplore how this isn’t about using AI to do what you’ve always done, faster. It’s about reimagining what’s possible. They challenge marketers to embrace the creative freedom these tools offer. From timelines and simulations to real-time research visualisations, this episode offers practical insights and inspiration for how to lead anbd not follow the next AI wave. Key Takeaways: Why ChatGPT Operator is a game-changer The future of interactive content powered by AI How to build a personal culture of learning and experimentation Why creativity and human curation matter more than ever 🎧 Listen now and discover why AI Agents will change how you work. You'll find all links on TargetInternet.com Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2025-05-11•26mins

#2

#3

Influencers Vs. Advocates - Building Brand Advocacy

In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles dive headfirst into a topic that’s reshaping the way brands grow online: creating brand advocates vs. hiring influencers. 💬 How do advocates impact GEO and SEO? 🤝 What makes a true brand advocate? 🧠 How do you build authentic loyalty that actually moves the needle? You’ll learn why genuine, passionate brand fans are now more powerful than ever and how their voices cut through the cynicism surrounding traditional influencer marketing. From the rise of Reddit and forum-based recommendations, to the impact of AI-generated summaries and Generative Engine Optimisation (GEO), we explore why building trust and community beats buying attention every time. Expect plenty of insight, some dubious banter, and even a few host mishaps (including a missing Daniel edit!) that prove just how engaged our audience really is. Also covered: Micro-influencers, creators, and the blurry lines between fame and influence Practical strategies to encourage advocacy (without bribing people with mugs… or maybe with them) Real-life stories from Liz Earle Beauty and other brands who nailed word-of-mouth Why being a great friend might just be the best marketing strategy of all 👉 Whether you’re growing a startup or managing a global brand, this episode will get you thinking differently about influence, advocacy, and how to win hearts - not just clicks. 🎧 Listen now and discover why your biggest brand win might be sitting quietly in your DMs. You'll find all links on TargetInternet.com Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2025-05-07•36mins

Influencers Vs. Advocates - Building Brand Advocacy

In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles dive headfirst into a topic that’s reshaping the way brands grow online: creating brand advocates vs. hiring influencers. 💬 How do advocates impact GEO and SEO? 🤝 What makes a true brand advocate? 🧠 How do you build authentic loyalty that actually moves the needle? You’ll learn why genuine, passionate brand fans are now more powerful than ever and how their voices cut through the cynicism surrounding traditional influencer marketing. From the rise of Reddit and forum-based recommendations, to the impact of AI-generated summaries and Generative Engine Optimisation (GEO), we explore why building trust and community beats buying attention every time. Expect plenty of insight, some dubious banter, and even a few host mishaps (including a missing Daniel edit!) that prove just how engaged our audience really is. Also covered: Micro-influencers, creators, and the blurry lines between fame and influence Practical strategies to encourage advocacy (without bribing people with mugs… or maybe with them) Real-life stories from Liz Earle Beauty and other brands who nailed word-of-mouth Why being a great friend might just be the best marketing strategy of all 👉 Whether you’re growing a startup or managing a global brand, this episode will get you thinking differently about influence, advocacy, and how to win hearts - not just clicks. 🎧 Listen now and discover why your biggest brand win might be sitting quietly in your DMs. You'll find all links on TargetInternet.com Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2025-05-07•36mins

#3

#4

ChatGPT for Marketing Latest Updates

Join Daniel and Ciaran for a fast-paced episode where they unpack the latest ChatGPT developments and explore their real-world applications for digital marketers. From image generation breakthroughs to AI-driven research and content production, this episode is your essential briefing on how generative AI is redefining marketing workflows. Staying Ahead in the AI Race The pace of change in generative AI is relentles, and this episode underscores why digital marketers must actively engage with the tools at the forefront. Daniel and Ciaran discuss the strategic value of being early adopters and how leveraging these advancements can deliver competitive advantage. But the conversation goes deeper, exploring what happens once AI adoption becomes widespread. It’s not just about using tools, but integrating them meaningfully into brand ecosystems and operational frameworks. Practical AI Use Cases That Deliver Daniel and Ciaran share hands-on examples of AI tools in action, from generating fully branded, photorealistic visuals with minimal prompts, to automating repetitive marketing tasks and research with GPT-4’s latest capabilities. Daniel's experiment using ChatGPT to generate brand-consistent creative assets even passed the scrutiny of a notoriously exacting brand manager, an achievement many designers will appreciate. Ciaran, once an AI sceptic, now openly admits that generative AI is embedded in his daily workflow, dramatically increasing his productivity and creative capabilities as a solo marketer. New Features Marketers Need to Know About This episode provides an authoritative walkthrough of the newest features: 4o Image Generation: Create detailed, accurate, and on-brand visuals with unprecedented text and style control. In-Context Learning: Upload brand elements for on-brand content creation at scale. Image Editing: Photoshop-like features now baked into AI, enabling precision editing directly within ChatGPT. Task Automation: Schedule content generation from cu...

2025-04-02•25mins

ChatGPT for Marketing Latest Updates

Join Daniel and Ciaran for a fast-paced episode where they unpack the latest ChatGPT developments and explore their real-world applications for digital marketers. From image generation breakthroughs to AI-driven research and content production, this episode is your essential briefing on how generative AI is redefining marketing workflows. Staying Ahead in the AI Race The pace of change in generative AI is relentles, and this episode underscores why digital marketers must actively engage with the tools at the forefront. Daniel and Ciaran discuss the strategic value of being early adopters and how leveraging these advancements can deliver competitive advantage. But the conversation goes deeper, exploring what happens once AI adoption becomes widespread. It’s not just about using tools, but integrating them meaningfully into brand ecosystems and operational frameworks. Practical AI Use Cases That Deliver Daniel and Ciaran share hands-on examples of AI tools in action, from generating fully branded, photorealistic visuals with minimal prompts, to automating repetitive marketing tasks and research with GPT-4’s latest capabilities. Daniel's experiment using ChatGPT to generate brand-consistent creative assets even passed the scrutiny of a notoriously exacting brand manager, an achievement many designers will appreciate. Ciaran, once an AI sceptic, now openly admits that generative AI is embedded in his daily workflow, dramatically increasing his productivity and creative capabilities as a solo marketer. New Features Marketers Need to Know About This episode provides an authoritative walkthrough of the newest features: 4o Image Generation: Create detailed, accurate, and on-brand visuals with unprecedented text and style control. In-Context Learning: Upload brand elements for on-brand content creation at scale. Image Editing: Photoshop-like features now baked into AI, enabling precision editing directly within ChatGPT. Task Automation: Schedule content generation from cu...

2025-04-02•25mins

#4

#5

Complete Guide to LinkedIn Ads

In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with LinkedIn Ads legend AJ Wilcox, founder of B2Linked, for a deep-dive into everything you need to know to run effective, budget-friendly campaigns on LinkedIn.AJ has been living and breathing LinkedIn Ads for over a decade and shares insights honed from managing millions in ad spend. Why LinkedIn Ads Work Differently AJ explains why LinkedIn ads often cost like bottom-of-funnel, but act like top-of-funnel. Understanding this difference is critical to setting realistic expectations and structuring your campaigns for success. Avoiding Expensive Advice From platform recommendations to rep suggestions, AJ breaks down why the default guidance often costs more, and how you can outsmart it. Learn how to bid lower and still reach the right audience with zero drop in lead quality. Smarter Bidding, Better Results Discover AJ’s manual bidding strategy that consistently reduces costs while keeping quality high. AJ explains how to find the sweet spot between visibility and efficiency. Segment for Insight, Not Just Scale Why target your entire audience in one go when you can break it down into microsegments that act like live focus groups? Learn how to build campaigns that teach you as they perform so you improve as you go. Building a Funnel That Actually Works AJ outlines a simple but powerful three-stage funnel: Stage 1: Awareness through video and document ads Stage 2: Engagement with deeper content like podcasts, webinars, or YouTube Stage 3: Conversion via direct CTAs or sales calls The result? Up to 5x better conversion rates without wasting budget on premature CTAs. Ad Formats That Convert Find out why “thought leader” video ads and TikTok-style captions are crushing it at the top of the funnelan, and how to retarget strategically using native lead gen forms or your own landing pages (depending on your goals). Metrics That Matter Impressions and clicks are just the surface. AJ shares the real K...

2025-03-28•32mins

Complete Guide to LinkedIn Ads

In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with LinkedIn Ads legend AJ Wilcox, founder of B2Linked, for a deep-dive into everything you need to know to run effective, budget-friendly campaigns on LinkedIn.AJ has been living and breathing LinkedIn Ads for over a decade and shares insights honed from managing millions in ad spend. Why LinkedIn Ads Work Differently AJ explains why LinkedIn ads often cost like bottom-of-funnel, but act like top-of-funnel. Understanding this difference is critical to setting realistic expectations and structuring your campaigns for success. Avoiding Expensive Advice From platform recommendations to rep suggestions, AJ breaks down why the default guidance often costs more, and how you can outsmart it. Learn how to bid lower and still reach the right audience with zero drop in lead quality. Smarter Bidding, Better Results Discover AJ’s manual bidding strategy that consistently reduces costs while keeping quality high. AJ explains how to find the sweet spot between visibility and efficiency. Segment for Insight, Not Just Scale Why target your entire audience in one go when you can break it down into microsegments that act like live focus groups? Learn how to build campaigns that teach you as they perform so you improve as you go. Building a Funnel That Actually Works AJ outlines a simple but powerful three-stage funnel: Stage 1: Awareness through video and document ads Stage 2: Engagement with deeper content like podcasts, webinars, or YouTube Stage 3: Conversion via direct CTAs or sales calls The result? Up to 5x better conversion rates without wasting budget on premature CTAs. Ad Formats That Convert Find out why “thought leader” video ads and TikTok-style captions are crushing it at the top of the funnelan, and how to retarget strategically using native lead gen forms or your own landing pages (depending on your goals). Metrics That Matter Impressions and clicks are just the surface. AJ shares the real K...

2025-03-28•32mins

#5

#6

The Latest Digital Marketing Tools & Techniques

Updated to fix audio gap on Daniels mic! In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way marketers work—from AI-powered social media automation to SEO optimisation and content enhancement tools. They also share a whole range of special offers for listeners for each of the tools. Core topics covered include: AI-Powered Social Media: Powerful Tool or Terrible Content Creator? Explore the rise of AI-assisted tools that promise to make marketing more efficient. From Blaze, an AI-driven social media content creator, to advanced AI-powered image generators like Flux, we uncover how artificial intelligence is reshaping content creation. Mastering SEO with Existing Content Analysis The hosts explore Content Raptor, a powerful tool that analyses your website’s search performance and suggests improvements to maximise organic traffic. Learn how updating your existing content can drive thousands of additional visits. Competitive Intelligence & Market Research Ever wondered what your competitors are doing? Competitors App helps marketers monitor competitors' ad strategies, website updates, social media activity, and even customer reviews—all in one place. Content Creation and AI Detection With AI-generated content on the rise, ensuring quality and originality is more important than ever. We explore Surfer’s AI Detector, a tool that helps identify AI-written content and discuss strategies for making AI content feel more human. The Real Value of Social Media Marketing Is social media still worth the effort? The team discuss why less is more and how businesses can make social content truly impactful rather than just flooding feeds with generic posts. Learn why YouTube optimisation might be a better investment than traditional social platforms. -- You'll find all links on TargetInternet.com Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if yo...

2025-03-13•31mins

The Latest Digital Marketing Tools & Techniques

Updated to fix audio gap on Daniels mic! In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way marketers work—from AI-powered social media automation to SEO optimisation and content enhancement tools. They also share a whole range of special offers for listeners for each of the tools. Core topics covered include: AI-Powered Social Media: Powerful Tool or Terrible Content Creator? Explore the rise of AI-assisted tools that promise to make marketing more efficient. From Blaze, an AI-driven social media content creator, to advanced AI-powered image generators like Flux, we uncover how artificial intelligence is reshaping content creation. Mastering SEO with Existing Content Analysis The hosts explore Content Raptor, a powerful tool that analyses your website’s search performance and suggests improvements to maximise organic traffic. Learn how updating your existing content can drive thousands of additional visits. Competitive Intelligence & Market Research Ever wondered what your competitors are doing? Competitors App helps marketers monitor competitors' ad strategies, website updates, social media activity, and even customer reviews—all in one place. Content Creation and AI Detection With AI-generated content on the rise, ensuring quality and originality is more important than ever. We explore Surfer’s AI Detector, a tool that helps identify AI-written content and discuss strategies for making AI content feel more human. The Real Value of Social Media Marketing Is social media still worth the effort? The team discuss why less is more and how businesses can make social content truly impactful rather than just flooding feeds with generic posts. Learn why YouTube optimisation might be a better investment than traditional social platforms. -- You'll find all links on TargetInternet.com Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if yo...

2025-03-13•31mins

#6

#7

What is the best AI? ChatGPT Vs DeepSeek Vs Gemini

Join the Target Internet team for a lively debate dissecting three of the most talked-about AI models in marketing today. In this episode, the trio evaluates the capabilities of ChatGPT, DeepSeek, and Google’s Gemini, sharing firsthand experiences and expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy. Why AI Matters Right Now Shifting Industry Landscape – The unexpected rise of DeepSeek and the ongoing hype around ChatGPT showcase just how quickly AI can upend existing norms. This accelerated pace is driving new opportunities for automating tasks, improving content quality, and enhancing customer experiences. New Skills for Marketers – From prompt engineering to navigating privacy concerns, marketers need to learn new skills to harness AI effectively. The discussion offers insights on how to develop these competencies and stay relevant. DeepSeek: Surprise Contender or Copycat? Powerful Results – The hosts experiment with DeepSeek and discover its reasoning features can rival—and sometimes mirror—ChatGPT’s output. The free version delivers impressively detailed responses, leading many to wonder if it’s using ChatGPT’s own data. Privacy and Security Concerns – DeepSeek’s privacy policy raises eyebrows by potentially collecting user data ranging from cookies to keystroke patterns. If you’re considering adoption, you’ll want to weigh these risks and possibly opt for local, walled installations. ChatGPT: The Market Leader Evolves Advanced Prompting – ChatGPT’s newest models feature improved reasoning. Tapping into its hidden “chain-of-thought” can offer deeper insight into how it arrives at answers, giving marketers a roadmap for refining prompts. Consistency and Reliability – Despite stiffer competition, ChatGPT still shines for its stable output and diverse applications—particularly if you have a paid plan offering the latest features. Google’s Gemini: A Work in Progress Early Glitches – Whi...

2025-02-17•20mins

What is the best AI? ChatGPT Vs DeepSeek Vs Gemini

Join the Target Internet team for a lively debate dissecting three of the most talked-about AI models in marketing today. In this episode, the trio evaluates the capabilities of ChatGPT, DeepSeek, and Google’s Gemini, sharing firsthand experiences and expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy. Why AI Matters Right Now Shifting Industry Landscape – The unexpected rise of DeepSeek and the ongoing hype around ChatGPT showcase just how quickly AI can upend existing norms. This accelerated pace is driving new opportunities for automating tasks, improving content quality, and enhancing customer experiences. New Skills for Marketers – From prompt engineering to navigating privacy concerns, marketers need to learn new skills to harness AI effectively. The discussion offers insights on how to develop these competencies and stay relevant. DeepSeek: Surprise Contender or Copycat? Powerful Results – The hosts experiment with DeepSeek and discover its reasoning features can rival—and sometimes mirror—ChatGPT’s output. The free version delivers impressively detailed responses, leading many to wonder if it’s using ChatGPT’s own data. Privacy and Security Concerns – DeepSeek’s privacy policy raises eyebrows by potentially collecting user data ranging from cookies to keystroke patterns. If you’re considering adoption, you’ll want to weigh these risks and possibly opt for local, walled installations. ChatGPT: The Market Leader Evolves Advanced Prompting – ChatGPT’s newest models feature improved reasoning. Tapping into its hidden “chain-of-thought” can offer deeper insight into how it arrives at answers, giving marketers a roadmap for refining prompts. Consistency and Reliability – Despite stiffer competition, ChatGPT still shines for its stable output and diverse applications—particularly if you have a paid plan offering the latest features. Google’s Gemini: A Work in Progress Early Glitches – Whi...

2025-02-17•20mins

#7

#8

How to Rank in ChatGPT - SEO is Dead, Long Live SEO!

In this episode of The Digital Marketing Podcast, brought to you by TargetInternet.com, Daniel, Ciaran, and Louise revisit the age-old question: “Is SEO dead?” This time, they look ahead to 2025 and beyond. The hosts examine how search engine optimisation has evolved—and why it’s far from obsolete, despite the rise of AI, generative search, and changing user behaviours. The Big Question: Is SEO Dead in 2025? The team reflect on how this debate has reappeared time and again over the years. Daniel recalls delivering “Is SEO Dead?” presentations for more than a decade. Each new development—like Google’s Search Generative Experience (SGE)—prompts marketers to wonder if SEO, as we know it, is on its last legs. The consensus? While the landscape is changing, SEO is definitely still alive. The Evolution of Search Search Everywhere Optimisation (SEO?) Daniel mentions a Neil Patel reference to “Search Everywhere Optimisation,” suggesting marketers need to ensure their content is discoverable across multiple platforms—search engines, social media, and beyond. While Ciaran pokes fun at the buzzword bingo, this concept points to the wider reality that people no longer rely solely on Google for answers. Search Journey Optimisation (SJO) Daniel also sarcastically floats another acronym—“Search Journey Optimisation”—to emphasise that effective SEO now involves guiding users throughout their journey, from discovery to conversion, across numerous touchpoints. Whether it’s a blog, social channel, or AI-driven tool like ChatGPT, the goal is consistent: be where your audience is searching. Generative AI and the Future of Results Google’s Business Model A student on Daniel’s MSc programme queried whether Google’s focus on generative AI answers might undermine its core income from search ads. Daniel counters that because advertising revenue is so vital, Google will simply evolve how it integrates AI responses in order to preserve those crucial ad clicks. AI is more likely to be blende...

2025-01-27•9mins

How to Rank in ChatGPT - SEO is Dead, Long Live SEO!

In this episode of The Digital Marketing Podcast, brought to you by TargetInternet.com, Daniel, Ciaran, and Louise revisit the age-old question: “Is SEO dead?” This time, they look ahead to 2025 and beyond. The hosts examine how search engine optimisation has evolved—and why it’s far from obsolete, despite the rise of AI, generative search, and changing user behaviours. The Big Question: Is SEO Dead in 2025? The team reflect on how this debate has reappeared time and again over the years. Daniel recalls delivering “Is SEO Dead?” presentations for more than a decade. Each new development—like Google’s Search Generative Experience (SGE)—prompts marketers to wonder if SEO, as we know it, is on its last legs. The consensus? While the landscape is changing, SEO is definitely still alive. The Evolution of Search Search Everywhere Optimisation (SEO?) Daniel mentions a Neil Patel reference to “Search Everywhere Optimisation,” suggesting marketers need to ensure their content is discoverable across multiple platforms—search engines, social media, and beyond. While Ciaran pokes fun at the buzzword bingo, this concept points to the wider reality that people no longer rely solely on Google for answers. Search Journey Optimisation (SJO) Daniel also sarcastically floats another acronym—“Search Journey Optimisation”—to emphasise that effective SEO now involves guiding users throughout their journey, from discovery to conversion, across numerous touchpoints. Whether it’s a blog, social channel, or AI-driven tool like ChatGPT, the goal is consistent: be where your audience is searching. Generative AI and the Future of Results Google’s Business Model A student on Daniel’s MSc programme queried whether Google’s focus on generative AI answers might undermine its core income from search ads. Daniel counters that because advertising revenue is so vital, Google will simply evolve how it integrates AI responses in order to preserve those crucial ad clicks. AI is more likely to be blende...

2025-01-27•9mins

#8

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#9

Social Media Trends and Trip Hazards for 2025

In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles unpack the latest insights from Hootsuite's 2025 Social Media Trends Report. Creative Content: Breaking Boundaries Without Breaking Your Brand The discussion kicks off with an exploration of the shift towards entertainment-driven content. Over 60% of organisations are creating content designed to entertain, educate, or inform rather than promote directly. The hosts debate the pros and cons of pushing creative boundaries, citing examples of effective emotional engagement. They also warn of the risks of losing brand consistency and highlight strategies to stay innovative while staying true to your brand identity. Proactive Engagement: Opportunities and Risks The team discusses the growing trend of proactive engagement, where brands interact directly with creators and audiences in real time. With statistics showing that proactive engagement can drive 1.6 times more interaction, they explore how brands can add value to conversations without appearing intrusive or opportunistic. This segment is packed with insights on building meaningful connections while avoiding common engagement pitfalls. Social Listening and Trend-Jacking: Striking the Right Balance The hosts delve into how brands can use advanced social monitoring tools to identify trends, refine their strategies, and increase ROI. They caution against the dangers of "trend-jacking" and the race to viral content, urging marketers to focus on creating authentic, original campaigns that align with their brand values. Generative AI: Creating Better (Not Just More) Content With 83% of marketers using generative AI to accelerate content production, the episode highlights how AI is reshaping the industry. The hosts stress the importance of leveraging AI for quality rather than quantity, emphasising the value of thoughtful, well-crafted content over sheer volume. They also share examples of using AI tools for planni...

2025-01-19•16mins

Social Media Trends and Trip Hazards for 2025

In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles unpack the latest insights from Hootsuite's 2025 Social Media Trends Report. Creative Content: Breaking Boundaries Without Breaking Your Brand The discussion kicks off with an exploration of the shift towards entertainment-driven content. Over 60% of organisations are creating content designed to entertain, educate, or inform rather than promote directly. The hosts debate the pros and cons of pushing creative boundaries, citing examples of effective emotional engagement. They also warn of the risks of losing brand consistency and highlight strategies to stay innovative while staying true to your brand identity. Proactive Engagement: Opportunities and Risks The team discusses the growing trend of proactive engagement, where brands interact directly with creators and audiences in real time. With statistics showing that proactive engagement can drive 1.6 times more interaction, they explore how brands can add value to conversations without appearing intrusive or opportunistic. This segment is packed with insights on building meaningful connections while avoiding common engagement pitfalls. Social Listening and Trend-Jacking: Striking the Right Balance The hosts delve into how brands can use advanced social monitoring tools to identify trends, refine their strategies, and increase ROI. They caution against the dangers of "trend-jacking" and the race to viral content, urging marketers to focus on creating authentic, original campaigns that align with their brand values. Generative AI: Creating Better (Not Just More) Content With 83% of marketers using generative AI to accelerate content production, the episode highlights how AI is reshaping the industry. The hosts stress the importance of leveraging AI for quality rather than quantity, emphasising the value of thoughtful, well-crafted content over sheer volume. They also share examples of using AI tools for planni...

2025-01-19•16mins

#9

#10

5 Email Marketing Stats to Boost Your Email Marketing

In this episode of the Digital Marketing Podcast the team explore five essential email marketing stats to boost your campaigns. Highlights include: Crafting Captivating Subject Lines: Discover the magic of "power words" and how small changes can significantly impact open rates. Learn why overusing certain words, like "discover," can diminish their effectiveness over time. Seasonal and Trendy Keywords: Explore data-driven insights on using seasonal terms like "trends" or "forecasts" to boost engagement. Strategic Capitalisation and Personalisation: Learn how mid-line capitalisation can enhance scannability. Insights into using personalisation effectively without breaking trust. The Art of Invitation: The power of phrases like "You're invited" to increase open rates, with advice on maintaining integrity. Comparison Subject Lines: Why comparisons like "How do you measure up?" spark curiosity and engagement. The team also shares practical tools to test and optimise email performance, plus plenty of tips on maintaining audience trust and balancing creativity with authenticity in email campaigns. -- You'll find all links on TargetInternet.com Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2025-01-12•24mins

5 Email Marketing Stats to Boost Your Email Marketing

In this episode of the Digital Marketing Podcast the team explore five essential email marketing stats to boost your campaigns. Highlights include: Crafting Captivating Subject Lines: Discover the magic of "power words" and how small changes can significantly impact open rates. Learn why overusing certain words, like "discover," can diminish their effectiveness over time. Seasonal and Trendy Keywords: Explore data-driven insights on using seasonal terms like "trends" or "forecasts" to boost engagement. Strategic Capitalisation and Personalisation: Learn how mid-line capitalisation can enhance scannability. Insights into using personalisation effectively without breaking trust. The Art of Invitation: The power of phrases like "You're invited" to increase open rates, with advice on maintaining integrity. Comparison Subject Lines: Why comparisons like "How do you measure up?" spark curiosity and engagement. The team also shares practical tools to test and optimise email performance, plus plenty of tips on maintaining audience trust and balancing creativity with authenticity in email campaigns. -- You'll find all links on TargetInternet.com Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2025-01-12•24mins

#10

#11

News Years Resolutions for Marketers 2025

In this first episode of 2025, Ciaran, Daniel and Louise discuss some essential new years resolutions for marketers in 2025. Covering the impact of generative AI, junk content, aggressive social media algorithms, never ending brand desperation to go viral and much more, they explore the essential techniques to help your digital marketing succeed in 2025. You'll also learn about why Ciaran's energy levels should never be at a 10, how much Daniel sounds like Marvin the Paranoid Android and how Ciaran had no idea his face had been printed n 10,000 mugs! The team are also giving away loads of podcast merchandide, sharing the schedule for our free 2025 live sessions, and we have free copies of Daniel's latest book to give away. -- You'll find all links on TargetInternet.com Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2025-01-06•26mins

News Years Resolutions for Marketers 2025

In this first episode of 2025, Ciaran, Daniel and Louise discuss some essential new years resolutions for marketers in 2025. Covering the impact of generative AI, junk content, aggressive social media algorithms, never ending brand desperation to go viral and much more, they explore the essential techniques to help your digital marketing succeed in 2025. You'll also learn about why Ciaran's energy levels should never be at a 10, how much Daniel sounds like Marvin the Paranoid Android and how Ciaran had no idea his face had been printed n 10,000 mugs! The team are also giving away loads of podcast merchandide, sharing the schedule for our free 2025 live sessions, and we have free copies of Daniel's latest book to give away. -- You'll find all links on TargetInternet.com Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2025-01-06•26mins

#11

#12

Digital Marketing Planning for 2025

In this solo end of year episode, Daniel explores the opportunities and challenges facing digital marketers in 2025 and how to set a strategy for success! From shifting search algorithms to the takeover of generative AI, Daniel shares how to stay ahead in an increasingly competitive environment. He also shares insights into his recent AI panel discussion, highlights key industry trends and offers actional advice for fostering a culture of learning and innovation within your organisation. Tune in today. Have a Merry Christmas and a Happy New Year and we look forward to seeing you back in 2025! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-12-20•9mins

Digital Marketing Planning for 2025

In this solo end of year episode, Daniel explores the opportunities and challenges facing digital marketers in 2025 and how to set a strategy for success! From shifting search algorithms to the takeover of generative AI, Daniel shares how to stay ahead in an increasingly competitive environment. He also shares insights into his recent AI panel discussion, highlights key industry trends and offers actional advice for fostering a culture of learning and innovation within your organisation. Tune in today. Have a Merry Christmas and a Happy New Year and we look forward to seeing you back in 2025! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-12-20•9mins

#12

#13

Semrush Conference: Digital Marketing Trends for 2025

In this episode of the Digital Marketing Podcast, Louise and Daniel discuss the key insights that Louise took away from Semrush's Spotlight conference, their first ever in-person conference in Amsterdam this October. From the future of search to disruptive marketing strategies, content optimisation to the evolving role of authenticity in branding, this episode unpacks actionable strategies and trends for 2025. Tune in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-12-05•32mins

Semrush Conference: Digital Marketing Trends for 2025

In this episode of the Digital Marketing Podcast, Louise and Daniel discuss the key insights that Louise took away from Semrush's Spotlight conference, their first ever in-person conference in Amsterdam this October. From the future of search to disruptive marketing strategies, content optimisation to the evolving role of authenticity in branding, this episode unpacks actionable strategies and trends for 2025. Tune in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-12-05•32mins

#13

#14

Digital Marketing Trends and Insights for 2025, with Jay Schwedelson

In this episode of the Digital Marketing Podcast, Daniel is joined by Jay Schwedelson, host of US Marketing Podcast and Founder of Outcome Media and Guru Media Hub. In the episode, Jay shares with us why being real and showcasing your personality is more critical now than ever, how your email database is your most valuable marketing asset, and why casual 'Lo-Fi' content resonates more with audiences. This is not one to miss! If you're looking for practical insights on the top trends and strategies to elevate your marketing game in 2025, tune in today. Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-11-26•30mins

Digital Marketing Trends and Insights for 2025, with Jay Schwedelson

In this episode of the Digital Marketing Podcast, Daniel is joined by Jay Schwedelson, host of US Marketing Podcast and Founder of Outcome Media and Guru Media Hub. In the episode, Jay shares with us why being real and showcasing your personality is more critical now than ever, how your email database is your most valuable marketing asset, and why casual 'Lo-Fi' content resonates more with audiences. This is not one to miss! If you're looking for practical insights on the top trends and strategies to elevate your marketing game in 2025, tune in today. Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-11-26•30mins

#14

#15

SEO, GEO and AEO: What You Need To Know

If you've recently listened to our podcast about new acronym GEO, you might want to sit down for this one. In this episode of the Digital Marketing Podcast, we answer a listener's question about the connection between SEO, GEO and AEO (Answer Engine Optimisation). With search behaviour constantly changing, it's important that marketers rethink their approach to their content visibility online. If you want to know the core principles of the three optimization methods and whether conversational/answer search should impact your strategy, tune in today. Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-11-18•20mins

SEO, GEO and AEO: What You Need To Know

If you've recently listened to our podcast about new acronym GEO, you might want to sit down for this one. In this episode of the Digital Marketing Podcast, we answer a listener's question about the connection between SEO, GEO and AEO (Answer Engine Optimisation). With search behaviour constantly changing, it's important that marketers rethink their approach to their content visibility online. If you want to know the core principles of the three optimization methods and whether conversational/answer search should impact your strategy, tune in today. Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-11-18•20mins

#15

#16

What Is Digital PR?

What is digital PR and does it matter? In this episode of the Digital Marketing Podcast, Daniel sits down with Jane Hunt, CEO and Co-Founder of JBH, a digital PR and SEO agency based in Manchester. Jane shares with Daniel invaluable insights into the digital PR landscape and how its reshaping SEO and brand building for both B2B and B2C clients, and the techniques that power brand visbility. If you're looking for a strategy to build quality backlinks, measure campaign impact and blend SEO with traditional PR to achieve results, tune in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-11-11•17mins

What Is Digital PR?

What is digital PR and does it matter? In this episode of the Digital Marketing Podcast, Daniel sits down with Jane Hunt, CEO and Co-Founder of JBH, a digital PR and SEO agency based in Manchester. Jane shares with Daniel invaluable insights into the digital PR landscape and how its reshaping SEO and brand building for both B2B and B2C clients, and the techniques that power brand visbility. If you're looking for a strategy to build quality backlinks, measure campaign impact and blend SEO with traditional PR to achieve results, tune in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-11-11•17mins

#16

#17

GEO and How to Rank in SearchGPT

Does the world of digital marketing need any more three letter acronyms? Apparently so... In this episode of the Digital Marketing Podcast, Daniel and Ciaran talk about the emerging concept of GEO, Generative Engine Optimisation and what it means for the future of digital marketing. As search engines evolve into generative AI-driven models like ChatGPT, Search Generative Experience (SGE) and more, marketeres now face new challenges in optimising content for visibility. Daniel introduces the concept of GEO and highlights some actionable strategies you can use to improve visbility in these AI-powered search environments. Tune in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-11-01•17mins

GEO and How to Rank in SearchGPT

Does the world of digital marketing need any more three letter acronyms? Apparently so... In this episode of the Digital Marketing Podcast, Daniel and Ciaran talk about the emerging concept of GEO, Generative Engine Optimisation and what it means for the future of digital marketing. As search engines evolve into generative AI-driven models like ChatGPT, Search Generative Experience (SGE) and more, marketeres now face new challenges in optimising content for visibility. Daniel introduces the concept of GEO and highlights some actionable strategies you can use to improve visbility in these AI-powered search environments. Tune in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-11-01•17mins

#17

#18

Is Content Marketing Dead?

Is content marketing still relevant in 2024? In this podcast episode, inspired by one of our listeners and insights from marketing guru Rand Fishkin, we dive into how the content marketing landscape has evolved, the challenges of achieving visibility, and why the concept of 10X content is no longer a guaranteed path to success. We also discuss the impact of zero-click behaviour, social media algorithms, digital PR and and give our practical tips for creating content that still stands out. Listen in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-10-25•27mins

Is Content Marketing Dead?

Is content marketing still relevant in 2024? In this podcast episode, inspired by one of our listeners and insights from marketing guru Rand Fishkin, we dive into how the content marketing landscape has evolved, the challenges of achieving visibility, and why the concept of 10X content is no longer a guaranteed path to success. We also discuss the impact of zero-click behaviour, social media algorithms, digital PR and and give our practical tips for creating content that still stands out. Listen in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-10-25•27mins

#18

#19

Reviving Fanta: How They Used Halloween to Engage Gen Z, with Ibrahim Khan

How do you revive a brand's iconicity? What's the best way to generate engagement amongst Gen Z? Do movie partnerships help drive sales? In this episode of the Digital Marketing Podcast, Daniel is joined by Ibrahim Khan, Global Vice President of Marketing at the Coca-Cola Company. Ibraham talks to us about his strategies behind Fanta's resurgence, how they are leveraging global marketing tactics to reconnect with Gen Z, and their collaboration with the new film Beetlejuice Beetlejuice. The episode also covers the challenges of engaging younger audiences, the role of social media platforms like TikTok, and Fanta's aim to make Halloween as synonymous with its brand as Christmas is with Coke. This is a great podcast episode packed with takeaways for brands - tune in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-10-18•20mins

Reviving Fanta: How They Used Halloween to Engage Gen Z, with Ibrahim Khan

How do you revive a brand's iconicity? What's the best way to generate engagement amongst Gen Z? Do movie partnerships help drive sales? In this episode of the Digital Marketing Podcast, Daniel is joined by Ibrahim Khan, Global Vice President of Marketing at the Coca-Cola Company. Ibraham talks to us about his strategies behind Fanta's resurgence, how they are leveraging global marketing tactics to reconnect with Gen Z, and their collaboration with the new film Beetlejuice Beetlejuice. The episode also covers the challenges of engaging younger audiences, the role of social media platforms like TikTok, and Fanta's aim to make Halloween as synonymous with its brand as Christmas is with Coke. This is a great podcast episode packed with takeaways for brands - tune in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-10-18•20mins

#19

#20

Inbound 2024 Recap and Latest Digital Marketing Trends (Part. 2)

We are back with part two of our Digital Marketing Trends episode to celebrate out 400th episode realease! In this continuation episode, we discuss the rise of AI in search engines, the challenges and opportunities it presents for marketers and the importance of brand personality in an increasingly automated world. We also dive into the shift towards first-party data and email marketing as vital success factors, and using LinkedIn's new Business Manager features to help optimise your B2B marketing efforts. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-10-11•25mins

Inbound 2024 Recap and Latest Digital Marketing Trends (Part. 2)

We are back with part two of our Digital Marketing Trends episode to celebrate out 400th episode realease! In this continuation episode, we discuss the rise of AI in search engines, the challenges and opportunities it presents for marketers and the importance of brand personality in an increasingly automated world. We also dive into the shift towards first-party data and email marketing as vital success factors, and using LinkedIn's new Business Manager features to help optimise your B2B marketing efforts. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-10-11•25mins

#20

#21

Our 400th Episode: Inbound Recap and Latest Trends (Part. 1)

We have officially released 400 episodes of the Digital Marketing Podcast! To celebrate, we're bringing you a two-part episode on an Inbound Conference Recap and the latest trends in Digital Marketing. Join us as we unpack the latest trends for you, including the ongoing challenges of social media engagement, and the increasing role of AI in content creation. We also take a look at how you can leverage email marketing in a forever-changing marketing environment and how first-party data is becoming crucial for future-proofing your marketing efforts. Part 2 coming soon! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-10-04•33mins

Our 400th Episode: Inbound Recap and Latest Trends (Part. 1)

We have officially released 400 episodes of the Digital Marketing Podcast! To celebrate, we're bringing you a two-part episode on an Inbound Conference Recap and the latest trends in Digital Marketing. Join us as we unpack the latest trends for you, including the ongoing challenges of social media engagement, and the increasing role of AI in content creation. We also take a look at how you can leverage email marketing in a forever-changing marketing environment and how first-party data is becoming crucial for future-proofing your marketing efforts. Part 2 coming soon! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-10-04•33mins

#21

#22

Life After Third-Party Cookies: What’s Next for Data-Driven Marketing?

In this episode of the Digital Marketing Podcast, Daniel is joined by Colin Grieves and Danny Holmes from Experian Marketing Services to discuss life after third-party cookies and how marketers can adapt. As third-party cookies phase out, marketers face new challenges in reaching their audiences. Colin and Danny explain the evolution of cookies, why they're being phased out and the solutions marketers can put in place to prepare for a cookieless world. If you're looking for top tips on how to future-proof your digital marketing efforts, this episode is a must-listen to guide you through everything you need to know. Listen now! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-09-27•31mins

Life After Third-Party Cookies: What’s Next for Data-Driven Marketing?

In this episode of the Digital Marketing Podcast, Daniel is joined by Colin Grieves and Danny Holmes from Experian Marketing Services to discuss life after third-party cookies and how marketers can adapt. As third-party cookies phase out, marketers face new challenges in reaching their audiences. Colin and Danny explain the evolution of cookies, why they're being phased out and the solutions marketers can put in place to prepare for a cookieless world. If you're looking for top tips on how to future-proof your digital marketing efforts, this episode is a must-listen to guide you through everything you need to know. Listen now! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-09-27•31mins

#22

#23

Is Social Media Still Worth the Time?

We love nothing more than tackling a controversial digital marketing topic, and on today's podcast episode, we dive into whether social media is really still worth the time and investment for brands. We explore a wide number of frustrations that marketers face when posting online, from fake engagement to unclear ROI, and debate whether or not influencer marketing is as effective as it seems. Tune in for an honest discussion on the true value of social media and what might be going wrong. Remember, we have partnered Semrush for their Spotlight Conference in Amsterdam on 30th October, and have an exclusive 20% discount code for our listeners and and a giveaway of 5 free tickets! How to enter in our show notes, found below. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-09-20•36mins

Is Social Media Still Worth the Time?

We love nothing more than tackling a controversial digital marketing topic, and on today's podcast episode, we dive into whether social media is really still worth the time and investment for brands. We explore a wide number of frustrations that marketers face when posting online, from fake engagement to unclear ROI, and debate whether or not influencer marketing is as effective as it seems. Tune in for an honest discussion on the true value of social media and what might be going wrong. Remember, we have partnered Semrush for their Spotlight Conference in Amsterdam on 30th October, and have an exclusive 20% discount code for our listeners and and a giveaway of 5 free tickets! How to enter in our show notes, found below. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-09-20•36mins

#23

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#24

Exploring the Best GPTs for Digital Marketers

In this episode of the Digital Marketing Podcast, we dive into the world of GPTs and help you discover the best available for digital marketers. From tools that create visual diagrams and presentations to tools that summarise YouTube videos, this episode is packed with insights to help you streamling your digital marketing efforts. Remember, we have partnered Semrush for their Spotlight Conference in Amsterdam on 30th October, and have an exclusive 20% discount code for our listeners and and a giveaway of 5 free tickets! How to enter in our show notes, found below. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-09-16•16mins

Exploring the Best GPTs for Digital Marketers

In this episode of the Digital Marketing Podcast, we dive into the world of GPTs and help you discover the best available for digital marketers. From tools that create visual diagrams and presentations to tools that summarise YouTube videos, this episode is packed with insights to help you streamling your digital marketing efforts. Remember, we have partnered Semrush for their Spotlight Conference in Amsterdam on 30th October, and have an exclusive 20% discount code for our listeners and and a giveaway of 5 free tickets! How to enter in our show notes, found below. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-09-16•16mins

#24

#25

AI Tools and Trends: Google, Gemini and Gems (& Semrush Giveaway!)

We are back with another tools and trends episode and this time focusing on the latest AI tools transforming how marketers work and engage with their audiences. We explore Google's key Gemini updates, including enhanced image generation capabilities and the introduction of 'gems', as well as the evolution of search with ChatGPT's new SearchGPT prototype. We also dive into Midjourney, Leonardo.ai, and the overall rise of AI productivity tools. A must-listen if wanted to stay up to date with the latest AI developements! Plus, we introduce our partnership with Semrush for their Spotlight Conference in Amsterdam on 30th October, as well as our exclusive 20% discount code and our giveaway of 5 free tickets! How to enter in our show notes, found below. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-09-05•27mins

AI Tools and Trends: Google, Gemini and Gems (& Semrush Giveaway!)

We are back with another tools and trends episode and this time focusing on the latest AI tools transforming how marketers work and engage with their audiences. We explore Google's key Gemini updates, including enhanced image generation capabilities and the introduction of 'gems', as well as the evolution of search with ChatGPT's new SearchGPT prototype. We also dive into Midjourney, Leonardo.ai, and the overall rise of AI productivity tools. A must-listen if wanted to stay up to date with the latest AI developements! Plus, we introduce our partnership with Semrush for their Spotlight Conference in Amsterdam on 30th October, as well as our exclusive 20% discount code and our giveaway of 5 free tickets! How to enter in our show notes, found below. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-09-05•27mins

#25

#26

Efficiency, Effectiveness and Time Management with Abigail Barnes

In this episode of the Digital Marketing Podcast, Daniel is joined by Abigail Barnes, founder of Success by Design Training and productivity strategist who works with busy, ambitious professionals and entrepreneurs and their teams that want to be more productive without compromising their wellbeing. On the podcast, Abigail shares her inspiration journey that prompting her to reevaluate her priorities and focus on helping others manage their time effectively. She also shares with us practical frameworks for emphasising activity and achieving a balanced and fulfilling life, and discusses with Daniel the impact of AI on time management. Abigail’s insights offer valuable strategies for anyone looking to achieve greater efficiency and balance in their daily lives. Tune in today! Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-08-22•38mins

Efficiency, Effectiveness and Time Management with Abigail Barnes

In this episode of the Digital Marketing Podcast, Daniel is joined by Abigail Barnes, founder of Success by Design Training and productivity strategist who works with busy, ambitious professionals and entrepreneurs and their teams that want to be more productive without compromising their wellbeing. On the podcast, Abigail shares her inspiration journey that prompting her to reevaluate her priorities and focus on helping others manage their time effectively. She also shares with us practical frameworks for emphasising activity and achieving a balanced and fulfilling life, and discusses with Daniel the impact of AI on time management. Abigail’s insights offer valuable strategies for anyone looking to achieve greater efficiency and balance in their daily lives. Tune in today! Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-08-22•38mins

#26

#27

Crafting Killer Titles: Hook, Rank, and Convert

Struggling to craft titles that truly grab attention? That not only stand out, but drive results? Whether you’re creating content for a blog, YouTube, or social media, the title is your first, and sometimes only, chance to capture your audience’s interest. On this episode of the Digital Marketing Podcast, we share insights on why the right title can make all the difference in content performance, including how to optimise them for better click-through rates and why understanding your target audience is key. Tune in today! P.S. as promised, this episode title was created by AI. We'd love to know your thoughts! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-08-16•17mins

Crafting Killer Titles: Hook, Rank, and Convert

Struggling to craft titles that truly grab attention? That not only stand out, but drive results? Whether you’re creating content for a blog, YouTube, or social media, the title is your first, and sometimes only, chance to capture your audience’s interest. On this episode of the Digital Marketing Podcast, we share insights on why the right title can make all the difference in content performance, including how to optimise them for better click-through rates and why understanding your target audience is key. Tune in today! P.S. as promised, this episode title was created by AI. We'd love to know your thoughts! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-08-16•17mins

#27

#28

Mastering Content with EEAT: SEO in 2024

With Google’s recent algorithm updates and the growing impact of AI-generated content, how can marketers ensure their content stands out? In this episode of the Digital Marketing Podcast, we dive into what Expertise, Experience, Authoritativeness, and Trustworthiness mean in the context of content creation, and why they're critical for ranking, as well as how AI-generated content can either make or break your SEO strategy. From building a strong author profile to leveraging personal branding, this episode is packed with insights that will help you create content that not only ranks but also builds trust with your audience. Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-08-09•24mins

Mastering Content with EEAT: SEO in 2024

With Google’s recent algorithm updates and the growing impact of AI-generated content, how can marketers ensure their content stands out? In this episode of the Digital Marketing Podcast, we dive into what Expertise, Experience, Authoritativeness, and Trustworthiness mean in the context of content creation, and why they're critical for ranking, as well as how AI-generated content can either make or break your SEO strategy. From building a strong author profile to leveraging personal branding, this episode is packed with insights that will help you create content that not only ranks but also builds trust with your audience. Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-08-09•24mins

#28

#29

Marketing and Sales Synergy: Lead Generation & Account Based Marketing

Are you wondering how sales and marketing are aligned? How you can transform your sales strategy to achieve greater success in your marketing efforts? In this episode of the Digital Marketing Podcast, we take a deep dive into lead generation and account-based marketing, including the shift from cold calling and emailing to a more relationship-driven approach. We stress the need for close collaboration between sales and marketing teams to create cohesive strategies that align with the buyers journey, and how leveraging on your CRM systems can help you streamline your account-based marketing efforts. Tune in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-08-02•18mins

Marketing and Sales Synergy: Lead Generation & Account Based Marketing

Are you wondering how sales and marketing are aligned? How you can transform your sales strategy to achieve greater success in your marketing efforts? In this episode of the Digital Marketing Podcast, we take a deep dive into lead generation and account-based marketing, including the shift from cold calling and emailing to a more relationship-driven approach. We stress the need for close collaboration between sales and marketing teams to create cohesive strategies that align with the buyers journey, and how leveraging on your CRM systems can help you streamline your account-based marketing efforts. Tune in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-08-02•18mins

#29

#30

The State of Email Marketing

Are you unsure which email metrics actually provide value or how to add that personal touch to your email campaigns? In this latest episode of the Digital Marketing Podcast we dive deep into the current email marketing landscape, from best practices for email content, including how to ensure your emails answer the crucial ‘what’s in it for me?’, to how to leverage email as a social channel, make them more conversational and use them to foster two-way communication with your customers. For marketers or business owners looking to maximise their email efforts, listen in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-07-26•23mins

The State of Email Marketing

Are you unsure which email metrics actually provide value or how to add that personal touch to your email campaigns? In this latest episode of the Digital Marketing Podcast we dive deep into the current email marketing landscape, from best practices for email content, including how to ensure your emails answer the crucial ‘what’s in it for me?’, to how to leverage email as a social channel, make them more conversational and use them to foster two-way communication with your customers. For marketers or business owners looking to maximise their email efforts, listen in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-07-26•23mins

#30

#31

Mastering Performance Marketing: Latest Trends and Insights

It has been a while since we have given a performance marketing update so that’s exactly what we’re doing, as well as bringing you the latest trends and ad formats across multiple platforms. We also delve into the role of AI in optimising ad delivery and creative generation across the major platforms. We bring you some internal news and updates as well, including our ‘Persuade Your Boss’ letter template, which you can find down below… -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-07-19•26mins

Mastering Performance Marketing: Latest Trends and Insights

It has been a while since we have given a performance marketing update so that’s exactly what we’re doing, as well as bringing you the latest trends and ad formats across multiple platforms. We also delve into the role of AI in optimising ad delivery and creative generation across the major platforms. We bring you some internal news and updates as well, including our ‘Persuade Your Boss’ letter template, which you can find down below… -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-07-19•26mins

#31

#32

Using Events To Build Movements, Not Moments with Kelvin Newman

If you're looking to create events that aren't just memorable, but transformative, who better to hear from than Kelvin Newman, the mastermind behind BrightonSEO, one of the most renowned search marketing conferences globally. In this episode of the Digital Marketing Podcast, Kelvin shares with us his expertise on transforming events from moments into powerful movements that inspire meaningful connections and drive lasting impact long after the curtains have closed. Whether you're a marketer, events organiser, community manager or more, this episode offers invaluable insights on turning your events into catalysts for change. Listen in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-07-12•27mins

Using Events To Build Movements, Not Moments with Kelvin Newman

If you're looking to create events that aren't just memorable, but transformative, who better to hear from than Kelvin Newman, the mastermind behind BrightonSEO, one of the most renowned search marketing conferences globally. In this episode of the Digital Marketing Podcast, Kelvin shares with us his expertise on transforming events from moments into powerful movements that inspire meaningful connections and drive lasting impact long after the curtains have closed. Whether you're a marketer, events organiser, community manager or more, this episode offers invaluable insights on turning your events into catalysts for change. Listen in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-07-12•27mins

#32

#33

Five Things Marketers Get Wrong When Using Google Tag Manager (GTM), with Becky Reid

Google Tag Manager is an excellent tool… when it works and is used properly. GTM allows marketers to insert code into your website without needing a developer, who are frequently busy. But to a developers fear, GTM lets marketers insert code into a live website. In this episode of the Digital Marketing Podcast, we are joined by digital marketing consultant Becky from Tattoo Ink Marketing, who will help us identify the most common mistakes to avoid with Google Tag Manager and how to fix them. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-07-10•31mins

Five Things Marketers Get Wrong When Using Google Tag Manager (GTM), with Becky Reid

Google Tag Manager is an excellent tool… when it works and is used properly. GTM allows marketers to insert code into your website without needing a developer, who are frequently busy. But to a developers fear, GTM lets marketers insert code into a live website. In this episode of the Digital Marketing Podcast, we are joined by digital marketing consultant Becky from Tattoo Ink Marketing, who will help us identify the most common mistakes to avoid with Google Tag Manager and how to fix them. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-07-10•31mins

#33

#34

Building Brands Using Communities, with Jon Davids

Curious about the current state of influencer marketing, and where storytelling fits into community building? On this episode of the Digital Marketing Podcast, we are joined by Jon Davids from influencer marketing agency Influicity, who talks to Daniel about building a community to surirve the wilderness of the internet, why businesses are dangerously dependent on 'rented' platforms and why storytelling is the most important skill in marketing. This episode is packed with loads of insights and tactics to help you in your marketing efforts. Tune in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-07-05•27mins

Building Brands Using Communities, with Jon Davids

Curious about the current state of influencer marketing, and where storytelling fits into community building? On this episode of the Digital Marketing Podcast, we are joined by Jon Davids from influencer marketing agency Influicity, who talks to Daniel about building a community to surirve the wilderness of the internet, why businesses are dangerously dependent on 'rented' platforms and why storytelling is the most important skill in marketing. This episode is packed with loads of insights and tactics to help you in your marketing efforts. Tune in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-07-05•27mins

#34

#35

How To Start a Digital Marketing Career, with Rachel Exton

Digital marketing is an evergrowing industry, especially as more and more businesses use online channels to reach their audiences. However as digital marketing grows and becomes more complex, so does knowing how to get started in your career. In this episode of the Digital Marketing Podcast, we are joined by Rachel Exton, VP of Global Marketing at Pearson, who discusses her journey into digital marketing, including how she transitioned from her previous career, the skills and knowledge that helped her succeed and advice for those looking to make a start. Daniel and Rachel also cover practical tips for job seekers and the value of gaining hands-on experience. Listen in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-06-14•37mins

How To Start a Digital Marketing Career, with Rachel Exton

Digital marketing is an evergrowing industry, especially as more and more businesses use online channels to reach their audiences. However as digital marketing grows and becomes more complex, so does knowing how to get started in your career. In this episode of the Digital Marketing Podcast, we are joined by Rachel Exton, VP of Global Marketing at Pearson, who discusses her journey into digital marketing, including how she transitioned from her previous career, the skills and knowledge that helped her succeed and advice for those looking to make a start. Daniel and Rachel also cover practical tips for job seekers and the value of gaining hands-on experience. Listen in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-06-14•37mins

#35

#36

Starting a Digital Marketing Based Business

If tomorrow you had to start something new, what route would you go down? What type of business would it be? What assets would you leverage? A listen to the My First Million podcast got us thinking about what we would do if we had to start a digital marketing based business from scratch, and what lessons we've learnt that we could take and implement to help make it a success. Join us for this episode of the Digital Marketing Podcast where we discuss the pros and cons of different types of businesses and what we'd each do if we had to start a new business tomorrow. -- Show notes: We'd love to know, what would you do if you had to start something new and what lessons have you learned that you would implement? Or do you have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-06-05•30mins

Starting a Digital Marketing Based Business

If tomorrow you had to start something new, what route would you go down? What type of business would it be? What assets would you leverage? A listen to the My First Million podcast got us thinking about what we would do if we had to start a digital marketing based business from scratch, and what lessons we've learnt that we could take and implement to help make it a success. Join us for this episode of the Digital Marketing Podcast where we discuss the pros and cons of different types of businesses and what we'd each do if we had to start a new business tomorrow. -- Show notes: We'd love to know, what would you do if you had to start something new and what lessons have you learned that you would implement? Or do you have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-06-05•30mins

#36

#37

The Digital Marketing Skills in Demand

Our Digital Marketing Skills Benchmark Report that we produce annually, has shown a skills gap in the core marketing principles, and effective digital marketing now often requires a set of skills that are in short supply. Join us for our latest podcast episode where we talk about the state of digital skills across analytics and data, usability, content marketing, digital strategy and more and and what skills you really need to learn in order to boost your digital marketing efforts. Tune in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-05-31•23mins

The Digital Marketing Skills in Demand

Our Digital Marketing Skills Benchmark Report that we produce annually, has shown a skills gap in the core marketing principles, and effective digital marketing now often requires a set of skills that are in short supply. Join us for our latest podcast episode where we talk about the state of digital skills across analytics and data, usability, content marketing, digital strategy and more and and what skills you really need to learn in order to boost your digital marketing efforts. Tune in today! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-05-31•23mins

#37

#38

Updated on AI Generated Content

We all noticed the surge in content being published online powered by generative AI's like ChatGPT. Whilst it is now easier than ever to publish content frequently, that doesn't always mean that it is of good quality. On today's episode of the Digital Marketing Podcast, we're bringing you the latest updates on AI generated content, including a recent Google Core Update which moves to address the quality of content and a drive towards value and trustworthyness. We hope you enjoy! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-05-24•21mins

Updated on AI Generated Content

We all noticed the surge in content being published online powered by generative AI's like ChatGPT. Whilst it is now easier than ever to publish content frequently, that doesn't always mean that it is of good quality. On today's episode of the Digital Marketing Podcast, we're bringing you the latest updates on AI generated content, including a recent Google Core Update which moves to address the quality of content and a drive towards value and trustworthyness. We hope you enjoy! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-05-24•21mins

#38

#39

Latest AI Updates for Digital Marketing

It's with no surprise that in the 3 episodes we've not focused on AI, there has been a huge AI update that we have to tell you about... GPT-4o. In this latest iteration, Open AI introduce a host of powerful features that are designed to expand the potential use cases and really enhance the human-computer interaction. Listen in to find out more! We also share some of the favourite reviews that we've received recently that have made us laugh and smile. Do you agree with the Top Gear reference? -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-05-17•22mins

Latest AI Updates for Digital Marketing

It's with no surprise that in the 3 episodes we've not focused on AI, there has been a huge AI update that we have to tell you about... GPT-4o. In this latest iteration, Open AI introduce a host of powerful features that are designed to expand the potential use cases and really enhance the human-computer interaction. Listen in to find out more! We also share some of the favourite reviews that we've received recently that have made us laugh and smile. Do you agree with the Top Gear reference? -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-05-17•22mins

#39

#40

Behavioural Science for Digital Marketing

"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick and speedy decisions. And the way at which we do that, is at the heart of behavioural science. Behavioural science is often overlooked by a lot of marketers. In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts. You don't want to miss this episode! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-05-03•25mins

Behavioural Science for Digital Marketing

"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick and speedy decisions. And the way at which we do that, is at the heart of behavioural science. Behavioural science is often overlooked by a lot of marketers. In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts. You don't want to miss this episode! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-05-03•25mins

#40

#41

Efficiency, Effectiveness and Wellbeing

Today's episode is something a bit different. We create loads of content around SEO, AI, tips and tools, latest news, and loads of other technical topics, but how often do we take a step back and look at our wellbeing? Is sitting at your desk for a 9 hours a day helping you be the most productive you can be? The energy that we give to our work, coworkers, meetings and even family and friends has a huge impact on our daily lives and those around us! Tune in to today's episode for an effectiveness and wellbeing chat and to learn how you can dial up your daily outcomes! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-04-26•29mins

Efficiency, Effectiveness and Wellbeing

Today's episode is something a bit different. We create loads of content around SEO, AI, tips and tools, latest news, and loads of other technical topics, but how often do we take a step back and look at our wellbeing? Is sitting at your desk for a 9 hours a day helping you be the most productive you can be? The energy that we give to our work, coworkers, meetings and even family and friends has a huge impact on our daily lives and those around us! Tune in to today's episode for an effectiveness and wellbeing chat and to learn how you can dial up your daily outcomes! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-04-26•29mins

#41

#42

The State of SEO in 2024

The state of SEO is always changing, and there have been numerous key trends emerging throughout the past year that have impacted SEO significantly, including voice and image search, video SEO and AI integration. On this episode of the Digital Marketing Podcast, we're bringing you all of the latest SEO updates you need to know to maximise your marketing efforts. Join us as we discuss algorithm updates, link building, user experience, core web vitals and of course AI content and EEAT. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-04-19•19mins

The State of SEO in 2024

The state of SEO is always changing, and there have been numerous key trends emerging throughout the past year that have impacted SEO significantly, including voice and image search, video SEO and AI integration. On this episode of the Digital Marketing Podcast, we're bringing you all of the latest SEO updates you need to know to maximise your marketing efforts. Join us as we discuss algorithm updates, link building, user experience, core web vitals and of course AI content and EEAT. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-04-19•19mins

#42

#43

Level Up Your Marketing With These Design Hacks

In today's fast-paced digital world, marketing roles are more multifaceted than ever, with responsibilities from content creation to social media management to graphic design (and everything inbetween). This episode of the Digital Marketing Podcast dives deep into our favourite design hacks, spotlighting the best apps, tools and websites for creating attention-grabbing designs and promotional material. Whether your a graphic designer by name or juggling roles, there might just be something here that will enhance your creativity. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-04-11•24mins

Level Up Your Marketing With These Design Hacks

In today's fast-paced digital world, marketing roles are more multifaceted than ever, with responsibilities from content creation to social media management to graphic design (and everything inbetween). This episode of the Digital Marketing Podcast dives deep into our favourite design hacks, spotlighting the best apps, tools and websites for creating attention-grabbing designs and promotional material. Whether your a graphic designer by name or juggling roles, there might just be something here that will enhance your creativity. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-04-11•24mins

#43

#44

Perfect Your AI Prompts With This Technique

It's without a doubt that AI has changed the game in terms of idea generation, content creation, data analysis, automatic tasks and more, but the art is really in the prompting. When prompts are written effectively, it not only saves time and resources because tasks are finished quickly, but it increases the quality of outputs and performance. Join us for our latest podcast episode for all our best prompting tips and techniques! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-04-05•16mins

Perfect Your AI Prompts With This Technique

It's without a doubt that AI has changed the game in terms of idea generation, content creation, data analysis, automatic tasks and more, but the art is really in the prompting. When prompts are written effectively, it not only saves time and resources because tasks are finished quickly, but it increases the quality of outputs and performance. Join us for our latest podcast episode for all our best prompting tips and techniques! -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-04-05•16mins

#44

#45

Complete Guide to Affiliate Marketing

The affiliate marketing industry is growing at a rate of 10% year-over-year. But what really is it? Often branded as 'making money at any time, from anywhere', the concept behind affiliate marketing is that affiliates promote someone else's products and earn a profit for every sale they make. However, it's not that simple. Understanding affiliates, merchants and networks, collaborating with influencers, the rewards and the risks, and potential profit and costs takes time to grasp. Join us for the latest episode of the Digital Marketing Podcast where we discuss everything you need to know to maximise your affiliate marketing efforts. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-03-28•21mins

Complete Guide to Affiliate Marketing

The affiliate marketing industry is growing at a rate of 10% year-over-year. But what really is it? Often branded as 'making money at any time, from anywhere', the concept behind affiliate marketing is that affiliates promote someone else's products and earn a profit for every sale they make. However, it's not that simple. Understanding affiliates, merchants and networks, collaborating with influencers, the rewards and the risks, and potential profit and costs takes time to grasp. Join us for the latest episode of the Digital Marketing Podcast where we discuss everything you need to know to maximise your affiliate marketing efforts. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-03-28•21mins

#45

#46

The Best AI Tools for Digital Marketing

There is such a vast majority of digital marketing tools out there, it's really hard to keep track of the best ones to help you in your marketing efforts. And with the exponential rise of AI including generative AI and machine learning, the search for the best tools has become even harder. Join us on our latest podcast episode for our favourite, practical AI tools that we use and love. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-03-22•27mins

The Best AI Tools for Digital Marketing

There is such a vast majority of digital marketing tools out there, it's really hard to keep track of the best ones to help you in your marketing efforts. And with the exponential rise of AI including generative AI and machine learning, the search for the best tools has become even harder. Join us on our latest podcast episode for our favourite, practical AI tools that we use and love. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-03-22•27mins

#46

#47

Conversion Rate Optimisation & Personalisation, with Rupali Jain

Conversion rate optimisation can often be an under-focused area for digital marketers; AB testing, multivariant testing, testing the elements on your page, and more. When Google's own online split-testing tool was sunsetted not long ago, they recommended some of the best tools to help you in your CRO efforts. One of those tools was Optimizely, who reinvent how marketing and product teams work to create and optimize digital experiences. On today's episode of the Digital Marketing Podcast, we are joined by Optimizely's Chief Product Officer Rupali Jain, to discuss how we should be approaching CRO, experiementation and what's really important. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-03-20•29mins

Conversion Rate Optimisation & Personalisation, with Rupali Jain

Conversion rate optimisation can often be an under-focused area for digital marketers; AB testing, multivariant testing, testing the elements on your page, and more. When Google's own online split-testing tool was sunsetted not long ago, they recommended some of the best tools to help you in your CRO efforts. One of those tools was Optimizely, who reinvent how marketing and product teams work to create and optimize digital experiences. On today's episode of the Digital Marketing Podcast, we are joined by Optimizely's Chief Product Officer Rupali Jain, to discuss how we should be approaching CRO, experiementation and what's really important. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-03-20•29mins

#47

#48

How To Navigate a Rebrand, with Wildish & Co

Some of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especially when it has been around for years and you've developed a strong attachment. But sometimes, your business has evolved way past what its branding currently represents, and it's time for a change. On this episode of the Digital Marketing Podcast, we are joined by the talented team behind the Target Internet rebrand and leading-London agency Wildish & Co. With clients from all sectors, including start-ups and large global brands, they'll be giving us the low down on their tried and tested branding process that helps businesses cut through the noise and stand out in their space. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-03-15•31mins

How To Navigate a Rebrand, with Wildish & Co

Some of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especially when it has been around for years and you've developed a strong attachment. But sometimes, your business has evolved way past what its branding currently represents, and it's time for a change. On this episode of the Digital Marketing Podcast, we are joined by the talented team behind the Target Internet rebrand and leading-London agency Wildish & Co. With clients from all sectors, including start-ups and large global brands, they'll be giving us the low down on their tried and tested branding process that helps businesses cut through the noise and stand out in their space. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-03-15•31mins

#48

#49

Getting More From Google

Google Consent Mode (Version 2), New Core Web Vitals, EEAT — as usual, Google is not short of new changes. Join us on our latest episode of the Digital Marketing Podcast as we bring you the latest Google Updates you need to know, so you can always get more from Google. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-03-01•16mins

Getting More From Google

Google Consent Mode (Version 2), New Core Web Vitals, EEAT — as usual, Google is not short of new changes. Join us on our latest episode of the Digital Marketing Podcast as we bring you the latest Google Updates you need to know, so you can always get more from Google. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-03-01•16mins

#49

#50

Latest Email Statistics

In today's episode of the Digital Marketing Podcast we delve into the latest email statistics so you can stay on top of your email marketing game. We've gathered the up-to-date industry averages, including open rates, click-through rates and bounce rates to help you understand where you compare with your industry landscape. We also breakdown the new Email Sender Guidelines, so you're up to date on the best practices on spam, authenticity and unsubscribe rules. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-02-26•17mins

Latest Email Statistics

In today's episode of the Digital Marketing Podcast we delve into the latest email statistics so you can stay on top of your email marketing game. We've gathered the up-to-date industry averages, including open rates, click-through rates and bounce rates to help you understand where you compare with your industry landscape. We also breakdown the new Email Sender Guidelines, so you're up to date on the best practices on spam, authenticity and unsubscribe rules. -- Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

2024-02-26•17mins

#50

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The Digital Marketing Podcast

Podcast Summary

Agile Marketing Hands-On

Agile Marketing Hands-On

Guide to AI Agents

Guide to AI Agents

Influencers Vs. Advocates - Building Brand Advocacy

Influencers Vs. Advocates - Building Brand Advocacy

ChatGPT for Marketing Latest Updates

ChatGPT for Marketing Latest Updates

Complete Guide to LinkedIn Ads

Complete Guide to LinkedIn Ads

The Latest Digital Marketing Tools & Techniques

The Latest Digital Marketing Tools & Techniques

What is the best AI? ChatGPT Vs DeepSeek Vs Gemini

What is the best AI? ChatGPT Vs DeepSeek Vs Gemini

How to Rank in ChatGPT - SEO is Dead, Long Live SEO!

How to Rank in ChatGPT - SEO is Dead, Long Live SEO!

Listen to your favourite podcasts.

Social Media Trends and Trip Hazards for 2025

Social Media Trends and Trip Hazards for 2025

5 Email Marketing Stats to Boost Your Email Marketing

5 Email Marketing Stats to Boost Your Email Marketing

News Years Resolutions for Marketers 2025

News Years Resolutions for Marketers 2025

Digital Marketing Planning for 2025

Digital Marketing Planning for 2025

Semrush Conference: Digital Marketing Trends for 2025

Semrush Conference: Digital Marketing Trends for 2025

Digital Marketing Trends and Insights for 2025, with Jay Schwedelson

Digital Marketing Trends and Insights for 2025, with Jay Schwedelson

SEO, GEO and AEO: What You Need To Know

SEO, GEO and AEO: What You Need To Know

What Is Digital PR?

What Is Digital PR?

GEO and How to Rank in SearchGPT

GEO and How to Rank in SearchGPT

Is Content Marketing Dead?

Is Content Marketing Dead?

Reviving Fanta: How They Used Halloween to Engage Gen Z, with Ibrahim Khan

Reviving Fanta: How They Used Halloween to Engage Gen Z, with Ibrahim Khan

Inbound 2024 Recap and Latest Digital Marketing Trends (Part. 2)

Inbound 2024 Recap and Latest Digital Marketing Trends (Part. 2)

Our 400th Episode: Inbound Recap and Latest Trends (Part. 1)

Our 400th Episode: Inbound Recap and Latest Trends (Part. 1)

Life After Third-Party Cookies: What’s Next for Data-Driven Marketing?

Life After Third-Party Cookies: What’s Next for Data-Driven Marketing?

Is Social Media Still Worth the Time?

Is Social Media Still Worth the Time?

Listen to your favourite podcasts.

Exploring the Best GPTs for Digital Marketers

Exploring the Best GPTs for Digital Marketers

AI Tools and Trends: Google, Gemini and Gems (& Semrush Giveaway!)

AI Tools and Trends: Google, Gemini and Gems (& Semrush Giveaway!)

Efficiency, Effectiveness and Time Management with Abigail Barnes

Efficiency, Effectiveness and Time Management with Abigail Barnes

Crafting Killer Titles: Hook, Rank, and Convert

Crafting Killer Titles: Hook, Rank, and Convert

Mastering Content with EEAT: SEO in 2024

Mastering Content with EEAT: SEO in 2024

Marketing and Sales Synergy: Lead Generation & Account Based Marketing

Marketing and Sales Synergy: Lead Generation & Account Based Marketing

The State of Email Marketing

The State of Email Marketing

Mastering Performance Marketing: Latest Trends and Insights

Mastering Performance Marketing: Latest Trends and Insights

Using Events To Build Movements, Not Moments with Kelvin Newman

Using Events To Build Movements, Not Moments with Kelvin Newman

Five Things Marketers Get Wrong When Using Google Tag Manager (GTM), with Becky Reid

Five Things Marketers Get Wrong When Using Google Tag Manager (GTM), with Becky Reid

Building Brands Using Communities, with Jon Davids

Building Brands Using Communities, with Jon Davids

How To Start a Digital Marketing Career, with Rachel Exton

How To Start a Digital Marketing Career, with Rachel Exton

Starting a Digital Marketing Based Business

Starting a Digital Marketing Based Business

The Digital Marketing Skills in Demand

The Digital Marketing Skills in Demand

Updated on AI Generated Content

Updated on AI Generated Content