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Search Engine Roundtable Podcast

ByBarry Schwartz
541 episodes

Podcast Summary

This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines. It is a quick way to catch up on the most important SEO and SEM topics of the week.

#1

It’s New 6/4: The Great Decoupling, AI Overviews & Video Ads & More

Today we covered The Great Decoupling with Google Search impressions and clicks. We are seeing Google search volatility on June 4th. Google AI Overviews have shown up at the bottom. Google Discover is testing showing generative AI summaries. Google video ads expands to search, shopping and images. Navah Hopkins is the new Microsoft Advertising Ads Liaison. 0:00 - Introduction1:29 - The Great Decoupling4:24 - June 4th Google ranking volatility 4:55 - Google AI Overviews at the bottom9:05 - Google Discover with AI Overviews11:24 - Google video ads expands12:38 - Navah Hopkins the Microsoft Ads Liaison13:58 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-06-04•14mins
#2

Google Search Ranking Volatility, Web Publishing Dead, AI Mode Search Console Data & AI Mode Scares SEOs

This week, we covered more Google Search ranking volatility around May 29th. Google’s CEO, Sundar Pichai, said web publishing is not dead and had a great interview with The Verge. Most SEOs are scared of AI Mode in Google Search. Google AI Mode data is coming to Search Console. Google AI Overviews test query expansion feature. Google Ads has new help documents on AI Overviews and AI experiences. Google Ads can show above/below, or within AI Overviews, but not both at the same time. Google Ads replaced Search Max with AI Max in the Google Ads interface. Some are seeing the new channel reporting for performance max campaigns in the wild. SEOs are complaining about the live broadcasting schema and the Indexing API. Google warns about using the Indexing API for unsupported content. Google is moving notifications to the new Google Merchant Center Next on June 25th. Google updated how it shows questions and answers in the local panel. Google Shopping tests a new sub-menu with the super G logo. Bing is testing a sticky footer for related searches. That was the search news this week at the Search Engine Roundtable.SPONSOR: Semrush: Your team knows SEO. You’ve building visibility, driving targeted traffic, and pushing performance every day. You need tools that work just as hard. This is the SEO toolkit built for marketers who actually do the work, solo or in a team, in-house or at an agency. Get deep keyword insights. Run technical audits. Spy on your competitors. And build clear, client-ready reports that prove results. All in one place. Whether you’re starting out or running multiple campaigns, Semrush helps you win the traffic that matters. The SEO toolkit is made for marketers who mean business. Start now at Semrush. Also, don’t miss SMX Advanced taking place on June 11th - June 13th at Westin, Boston Seaport with more than 90 speakers and many networking opportunities. I’ll be there, looking forward to seeing you.0:00 - Introduction1:27 - Google Search Ranking Volati...

2025-05-30•8mins
#3

It’s New 5/29: Google AI Overview ads timing, promoted pins and ranking volatility

Today we covered how Ginny Marvin from Google said when you will see ads above/below or within AI Overviews. Google will bring promote pins to Google Maps for Demand Gen campaigns and we are seeing new Google search ranking volatility. 0:00 - Introduction0:56 - Google Ads in AI Overviews above/below and within4:00 - Google promoted pins for demand gen5:26 - Google ranking volatility heats up6:45 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-05-29•8mins
#4

It’s New 5/28: Google on web publishing, SEOS scared of AI Mode and more

Today we covered The Verge’s interview with Sundar Pichai, where he said web publishing isn’t dying. A new poll showing SEOs are scared about AI Mode. Google AI Overviews are testing query expansion. Google product results with a third level overlay to keep searchers on the page. Google enhanced conversion configuration to a new GTM tag.0:00 - Introduction0:32 - Google’s Sundar Pichai on web publishing5:35 - Google AI Overviews tests query expansion5:53 - SEOs scared about AI Mode8:45 - Google product third level overall with more store and product details10:27 - Google enhanced conversions configuration to new GTM tag11:07 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-05-28•11mins
#5

It’s New 5/27: Google Ads lists limits, programmatic vs technical SEO and AI features

Today we covered that Google lowered the customer list requirement for targeting on search campaigns. Google’s John Mueller doesn’t like to lump programmatic SEO with technical SEO. Google is testing image carousels in the AI Overview. Google is testing new call to actions to drive people into AI Mode.0:00 - Introduction0:52 - Google Ads customer list change2:13 - Programmatic SEO vs technical SEO4:39 - Google AI Overviews with image carousels5:55 - Google tests new call to actions for AI Mode9:36 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-05-27•9mins
#6

It’s New 5/26: AI Mode Data In Google Search Console & Google Ads and more

Today we covered how Google Search Console will get AI Mode data but it will be lumped in with all the other data, with no way to break it out. Google Ads has new help docs on AI Mode and AI Overviews, etc. I am seeing complaints about the live indexing API in Google Search. Google Shopping tests a new sub menu. And more…0:00 - Introduction0:50 - Google Search Console data for AI Mode3:06 - Google Ads help doc on AI experiences6:24 - Google live indexing API complaints9:24 - Google Shopping sub menu bar11:45 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-05-26•11mins
#7

Google I/O, Marketing Live, AI Mode, AI Overviews, AI Ads, Search Volatility & More

This week was a huge week for search; between Google I/O and Google Marketing Live - it was just a lot. We had two unconfirmed Google ranking updates, one on I/O day and one on May 16th. Google announced AI Mode was live in the US and then announced a number of new features for AI Mode. Meanwhile, AI Mode links had a bug with tracking, it should be fixed soon, if not already. Google AI Overviews expanded to more and Google says it leads to 10% growth in queries. Google Ads are now on AI Mode and AI Overviews for desktop; no there is no control or transparency for advertisers. Google launched Smart Bidding Exploration. Google also launched many AI tools for Google Ads including Agentic capabilities. Google tests rolling out Google Discover on desktop again. Google added new documentation on using AI for content and AI search features. IndexNow works with product schema to help you keep your shopping data more up to date in Bing. Google Merchant Center recommends you use a product’s brand name in the title. Google test removing the site name from the snippet. Google AI Overviews tests hiding links and showing author names. Google Business Profiles has a name change bug. Google began migrating off its ccTLDs. Google AdSense has new anchor ad positions and new display options for ad intents. That was the search news this week at the Search Engine Roundtable.SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.0:00 - Introduction0:36 - Google I/O 2025 Search Ranking Volatility Heats Up1:17 - Google Search Ranking Update Volatility May 16th1:30 - Google AI Mode Live In US: Tests Deep Search, Live Search, Personalization, Custom Charts, Shopping & Agentic5:52 - Google AI Mode Tracking Referrer Issue A Bug6:07 - Google AI Overviews Expand Again & Lead To 10% Query Growth7:27 - Google Ads Come To AI Mode & AI Overviews Desktop8:14 - Google's Pichai: Search Ads With AI Overviews Earn Same As Ads Without8:38 - New Goo...

2025-05-23•13mins
#8

It’s New 5/22: Google AI Mode Ads, AI Overview Desktop Ads & Google SEO AI Advice

Today we covered the news out of Google Marketing Live around ads in AI Mode, ads in desktop AI Overviews. New Google Ads smart bidding exploration. New Google Ads AI tools and Agentic features. Why Google placed the AI Mode tab on the left, always. Google’s new help documents on using AI for content and your website and AI search features. 0:00 - Introduction0:50 - Google AI Mode Ads & Ads In Desktop AI Overviews4:57 - Google Ads New AI Tools including Agentic features6:30 - Google Ads Smart Bidding Exploration7:47 - Power Pack10:50 - Google AI Mode tab position13:03 - Google advice on using AI for content and AI search features 16:40 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-05-22•19mins

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#9

It’s New 5/21: Google I/O, AI Mode, AI Overviews & Ranking Volatility

Today we covered the news out of Google I/O from yesterday, including my one-on-one with a Google executive. Google AI Mode rolled out in the US and they are testing a slew of new features. Google AI Overviews have expanded and they claim a 10% increase in searches from it. Google search ranking volatility also heated up over I/O. 0:00 - Introduction0:55 - Google AI Mode12:21 - Google expands AI Overviews15:02 - Google I/O search ranking volatility15:25 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-05-21•15mins
#10

It’s New 5/20: Google Ads benchmark, site name poof, IndexNow products & more

Today we covered the Google Ads benchmarks report from Wordstream. Google is testing removing site names from the search results. Google tests a new link icon in a box. IndexNow supports product schema, which leads to faster shopping indexing and Shopify and Amazon will support it.0:00 - Introduction0:45 - Google Ads Benchmarks 20252:18 - Google tests removing site names3:07 - Google tests link icon box4:54 - IndexNow with product schema6:14 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-05-20•6mins
#11

It’s New 5/19: Google ads with AI Overviews, ad bug, Discover desktop, faster AI Mode, AI shuffle and volatility

Today we covered how Google said ads with AI Overviews on the page are making as much as ads without. Google Ads has a bug with ad spend on new customer acquisition. Google Discover seems to be rolling out on desktop. Google made AI mode faster, tests AI shuffle and we are seeing volatility. 0:00 - Introduction1:05 - Google earning on ads with AI Overviews3:26 - Google Ads bug with ad spend4:40 - Google Discover rolling out on desktop7:00 - Google faster AI Mode7:30 - Google search AI shuffle8:09 - Google volatility before I/O8:40 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-05-19•9mins
#12

Google Rethinking Search, Replacing Reddit, Search Console Annotations & So Much More

This week, we covered, you guessed it, more Google search ranking volatility. Google also said they are rethinking its search stack from the ground up because of LLMs. Google is testing AI Overviews in more regions and languages prior to Google I/O/ Google is testing AI Mode buttons throughout Google Search. Google is testing a new Discussions beta feature maybe to replace Reddit. Google is testing a Shuffle button to redo AI generated answers in Search. More Google emails and documents are revealed that talk about Navboost, and many other ranking signals. Google even spoke about clicks and the bias based on ranking position. Google’s Ryan Moulton went off on the DOJ and US court system. Google Search Console is testing a new annotations feature for performance reports. Google said you should stop posting the same image with new image URLs. Google Ads device targeting controls for Performance Max campaigns. Google Ads now has ad funded by section. Google Ads has a rare reporting bug that lead to click-through rates. Google has some weird internal emails about Google Marketing Live from last year. Google Business Profiles has a new What’s Happening section. Google Maps had 999 million reviews, 752 million photos and videos and 94 million edits published in 2024. Apple Maps added insights, ratings, and reviews from more sources. Bing Search is retiring its Search APIs in August. Google updated its super G logo for its iOS app and the web went wild. That was this past week in search at the Search Engine Roundtable. SPONSOR - Wix - check out all the cool things Wix is doing on the Wix Studio and Wix SEO Hub.0:00 - Introduction0:47 - Google Search Ranking Volatility Spiked - May 12 & 131:14 - Google Rethinking Search Stack From Ground Up With LLMs1:51 - Google Tests AI Overviews In Turkey, Sweden, Netherlands & More Prior To I/O2:19 - Google Tests AI Mode Button On Google Search Box2:55 - Google Search Discussions Beta May One Day Replace Reddit Results3:35 - Google S...

2025-05-16•10mins
#13

It’s New 5/15: Google LLM Search, Click Bias, Ads Device Targeting & Funded By

Today we covered how Google said it needs to rethink search from the ground up with LLMs in mind. Google adjusted for click bias because of rank position. Google Ads PMAx campaigns now support device targeting. Google Ads has a new “ads funded by” section. 0:00 - Introduction1:28 - Google Rethinking Search From Ground Up3:32 - Google Click Position Bias4:30 - Google PMAx Device Targeting7:35 - Google Ads Funded By Label9:53 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-05-15•10mins
#14

It’s New 5/14: GSC Annotations, Bing APIs, GML Emails, PMax Images and What’s Happening

Today we covered Google Search Console testing the add annotations feature. Bing Search APIs are retiring. Google internal emails on Google Marketing Live from 2024. Google Ads PMax image optimization feature. Google Business Profiles new What’s Happening feature.0:00 - Introduction1:05 - Google Search Console report annotations1:57 - Bing Search APIs retiring2:38 - Google Power Pair internal emails5:27 - Google Ads PMax image optimization7:38 - Google Business Profiles What’s Happening9:40 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-05-14•9mins
#15

It’s New 5/13: Google Search traffic decline inevitable, search ranking details & volatility

Today we covered that Google executives are expecting Google Search traffic to decline and are planning what to do about ads and monetization revenue. Google was sued in Italy for $3.3 billion and $1.4 in Texas. More DOJ documents reveal more search ranking details. Google’s Ryan Moulton rants on the court documents. And we are seeing renewed signs of Google Search ranking volatility.0:00 - Introduction1:19 - Google Search traffic decline inevitable4:48 - Google sued for billions6:56 - Google search ranking document revelations11:30 - Google engineer rants on DOJ court findings14:50 - Google ranking volatility heats up15:19 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-05-13•15mins
#16

It’s New 5/12: Google discussions beta, AI Mode buttons, expanding AI Overviews, AI Max Q&A and more

Today we covered the Google discussions beta and will it replace Reddit in google Search. Google AI Mode button tests. Google AI Overviews expanding in more regions. Recipe features in AI Overviews. Google AI Max questions and answers. And what is with follower counts on Google Ads.0:00 - Introduction1:00 - Google discussions beta4:21 - Google AI Mode buttons5:12 - Google AI Overviews expanding5:51 - Recipe Google AI Overviews6:31 - Google AI Max questions 9:26 - Google Ads with follower counts11:28 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-05-12•11mins
#17

Google Volatility, D.C. Creator Summit, Apple Safari Google Searches Drop & Google Ads AI Max

It's been calm for the past two weeks but we are seeing Google ranking volatility hit on May 8th. Google held another creator summit, this one in Washington, D.C. Apple said Google searches are declining in Safari, but Google said searches are up across Apple devices. Google Discover in Brazil is wacky. Google Search said they stopped 20 times more scammy pages. Google’s AI crawler does render JavaScript. Google Ads new AI Max is rolling out soon. Google Ads is testing a new ad group interface. Google Shopping Ads test label for lowest in 30 days. Google Ads is testing the number of followers label. Google site commands can display AI Overviews. Google is testing replacing local pack with AI Overviews. Google is testing read reviews and appointment tags on local listings. Google Business Profiles show business address toggle is broken. Google Business Profiles information edit rejection notices are going out. And former Google Ads boss, Jerry Dischler, is leaving the company. That was the search news this week at the Search Engine Roundtable.Sponsored by Similarweb, the all-in-one- strategic SEO software. Get clarity of the SEO landscape through competitor analysis, keyword research, rank tracking, SERP insights and more. With industry-leading traffic and keyword data, based on real user journeys, Similarweb gives SEO professionals the whole picture so they can strategize smartly and drive sustainable business growth.

2025-05-09•9mins
#18

It’s New 5/8: Apple Safari Google searches decline, Google volatility and more charts

Today we covered the new Google search ranking volatility that hit on May 8th. With that we also had Google Analytics real time bugs. Apple said Google searches on Safari are down but Google says searchers are up on Apple devices. Google Ads is testing new charts. Google Ad Manager has data issues.0:00 - Introduction1:11 - Google ranking volatility May 8th1:46 - GA 4 real time bugs3:22 - Apple Safari Google searches decline6:00 - Google Ads new charts9:15 - Google Ad Manager data issues10:36 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-05-08•11mins
#19

It’s New 5/7: Google D.C. Creator Summit, AI Max feedback and more…

Today we covered the new creator summit that took place in Washington, D.C. Google Ads AI Max is out and we got some feedback on it. Google Merchant Center has a new event promotion. Google sitelinks carousels with images. Google is moving the results count, chewing it out. 0:00 - Introduction0:52 - Google D.C. Creator Summit5:28 - Google Ads AI Max Feedback8:48 - Google Merchant Center Event Promotion9:44 - Google Ads Sitelinks carousels with images10:55 - Google Results Count Move11:15 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-05-07•12mins
#20

It’s New 5/6: Google Ads AI Max, Ad Group Changes, AI Translation & Discover Bugs

Today we covered the new Google Ads AI Max for search campaigns. Google As is testing new ad group changes. Google seems to be okay and happy with Reddit using AI translation in automation. Google Discover seems to be bugging out in Brazil and more…0:00 - Introduction0:57 - Google Ads AI Max5:27 - Google Ads Ad Group Changes6:02 - Google Is Okay With AI Translation For Reddit10:05 - Google Discover Bugging Out In Brazil & Wider0:00 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-05-06•11mins
#21

It’s New 5/5: Google AI Mode, Local AI Overviews, Ad Display Names & Search Themes

Today we covered the rollout of AI Mode to more Google users, and some of the new places and product features. Google is testing swapping local pack results with AI Overviews, Google Ads will display the payers name going forward. Google Ads is testing doubling the search themes limit.0:00 - Introduction1:06 - Google AI Mode expands and features3:35 - Google local pack replaced by AI Overviews5:55 - Google Ads to display payers name8:00 - Google Ads search themes doubles9:43 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-05-05•11mins
#22

Google Search Ranking Volatility, Wild AI Mode, Google Ads Commercial Queries & Channel Reporting & ChatGPT Shopping Search

This week we covered the ongoing Google Search ranking volatility. I posted the big Google webmaster report for May. Google admitted in a deposition that it used its search data for Gemini AI. Google Search Console leaked that it was showing desktop data for the Google Discover performance report. Google Search Console’s API was stuck most of this week. Google may label commercial search queries features as sponsored. Google Ads channel reporting for PMax is finally rolling out. Google is testing linking the local panel’s review button to AI Overviews. Google is also testing AI Overviews on the right side of the page. Google AI Mode is being tested in the wild, and they added product and place cards, plus more. Google Merchant Center has a Search for Products feature. Google is testing new shipping, Reuters, and payments sections in the retailer knowledge panel. Google is testing a new shopping ads design. Google has this track deals from search button. Bing Copilot answers get videos section. Microsoft reported earnings and its ad revenue is up 21% again. Google AdSense will show ads in AI chatbots. ChatGPT Search now has shopping search features. Apple Intelligence will add Google Gemini and other AI services by end of 2025. Apple updated its Applebot documentation. That was the search news this week at the Search Engine Roundtable.Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.0:00 - Introduction0:57 - Google Search Ranking Volatility Spiked Friday - April 25th1:45 - May 2025 Google Webmaster Report2:05 - Google Testing AI Mode In Wild; Adds Product/Place Cards, History Tab & More3:08 - Deposition: Google Used Search Signals & Data To Train Gemini AI Mode...

2025-05-02•11mins
#23

It’s New 5/1: Google Ads channel reporting for PMax, AdSense Ads in AI chatbots, Gemini, Apple Intelligence and Microsoft earnings

Today we covered that channel reporting is officially coming to PMax campaigns in Google Ads. Google is testing placing favicons on Shopping Ads. Google AdSense ads coming to AI chatbots. Apple Intelligence to add Google Gemini. Microsoft Advertising released its revenues.0:00 - Introduction1:01 - Google Ads channel reporting in PMax campaigns4:46 - Shopping Ads favicons6:19 - Google AdSense ads coming to AI Chatbots7:16 - Apple Intelligence to add Google Gemini8:51 - Microsoft Advertising Revenues10:51 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-05-01•11mins

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Download herd and enjoy uninterrupted, high-quality podcasts without the wait.

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#24

It’s New 4/30: Google Ads Commercial Query Sponsored Label, AI Google Reviews & Discover Desktop Data

Today we covered that Google said they will label search features that drive to more commercial queries as sponsored. Google Search Console showed desktop data for Google Discover performance reports, for a bit. And Google is testing linking reviews in the local panel to AI Overviews.0:00 - Introduction1:41 - Google sponsored labels on commercial search features5:46 - Local reviews directing to AI Overviews8:42 - Google Search Console Discover filter for desktop11:05 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-04-30•12mins
#25

It’s New 4/29: ChatGPT Shopping is Here, Massive Google Ads Test, Bing AI Updates & More

Today we covered the arrival of Shopping on ChatGPT as well as a massive Google Ads test spotted in the wild. Bing gets more AI solutions and Google's Demand Gen may have new attribution options for advertisers.0:00 - Introduction 0:45 - Greg Trolling Mordy1:15 - ChatGPT Shopping2:27 - Large Google Ads Shopping Test Spotted4:00 - Bing AI SERP additions6:10 - Conversion weight adjustments8:02 - Barry Merch Talk9:03 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-04-29•10mins
#26

It’s New 4/28: AI Training, ChatGPT Ads, Google Earnings & Volatility

Today we covered the ongoing Google search ranking volatility and then the Search Console API is delayed since April 22nd. Google trained Gemini and its AI with search data. Google posted its earnings reports last week. Google is testing new merchant knowledge panel shipping panels. And ChatGPT Ads will be coming, at some point.0:00 - Introduction2:24 - Google ranking volatility heats up2:56 - Google Search Console API data delayed3:30 - Google trained Gemini AI with search data6:22 - Google posted its earnings reports8:23 - Google shipping retailer knowledge panel data9:29 - ChatGPT ads are coming10:47 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-04-28•12mins
#27

Google Earnings Report, Ranking Volatility, AI Overviews Harm Clicks, Search Ads Grow & More

This week, guess what, we saw more Google search ranking volatility heat up mid-week. Several new studies have come out showing that AI Overviews hurt click-through rates from search results. Google will stop supporting the COVID special announcements structured data on July 31st. Bing said they will streamline their Bing Webmaster Tools emails. Google Posts go missing for all businesses in the local panel, it seemed like a bug. Google Business Profiles get video verification and video previews. Google reported earnings and showed that its ad revenue is up 8.5% year over year. A new report shows search ads grew 16% with $102.9 billion in 2024. Google to allow the same advertiser top show ads at the top and bottom of the results. Google Local Service Ads has new legal terms you must agree to, but they also relaxed their photo guidelines. Microsoft launched Copilot Merchant Program. Bing is showing two rows of shopping ads that you can expand to more. Microsoft Advertising disabled the client connection requests temporarily causing a huge headache. Google AdSense updated its policy center to make it more useful. Google Chrome won’t roll out prompts to turn off third-party cookies. Google Analytics updated its campaign data quality and attribution reporting. Google Analytics real time reporting glitched this week. And we saw a live demo of the new Android AR glasses, it is wild. That was the search news this week at the Search Engine Roundtable.SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.0:00 - Introduction0:42 - Google Search Ranking Volatility Heats Up April 22-231:16 - More Studies Show AI Overviews Harm Google Click Through Rates2:10 - Google Stops Supporting Special Announcement Structured Data On July 312:40 - Bing Webmaster Tools Working To Streamline Email Notifications3:10 - Google Posts Go Missing From Local Panels3:37 - Google Business Profiles Video Verification Gets Video Previews4:06 - G...

2025-04-25•11mins
#28

It’s New 4/24: Google volatility, AdSense policy updates, Demand Gen channel controls, Discover social media posts and tree tables

Today we covered the spike in volatility with the Google search results over the past couple of days. Google AdSense made some updates to its policy center. Google Analytics had an issue with real time analytics. Google Demand Gen channel controls are out. Google Ads tree table reports. Google Discover is showing social media accounts and posts. 0:00 - Introduction0:36 - Google ranking volatility 1:08 - Google AdSense policy updates 1:30 - Google Analytics real time reporting issues1:55 - Google Demand Gen channel controls3:00 - Google Ads tree table views4:19 - Google Discover social media accounts/posts5:13 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-04-24•5mins
#29

It’s New 4/23: Google Ad spend outpacing, GA4 data quality updates, special announcement markup, Google Posts die, and more

Today we covered how Google Ad spend continues to outpace traffic volume. Google Analytics updated its data quality and attribution reporting. Google will deprecate special announcement structured data. Google Posts seemed to have stopped working. Google launched video previews for video verification. Plus, third party cookies are sticking around. 0:00 - Introduction0:59 - Google Ad spend continues to outpace traffic volume3:19 - Google Analytics updated its data quality and attribution reporting6:05 - Google will deprecate special announcement structured data8:48 - Google Posts stop working10:39 - Google Business Profiles added video previews to video verification11:51 - Third party cookies are sticking around13:00 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-04-23•13mins
#30

It’s New 4/22: Google Ads top and bottom ads, PMax 90 characters, AI Overviews click throughs and get there local pack

Today we covered how Google posted that top ads and bottom ads can have ads from the same advertiser and it is not double serving. Google Ads now has 90 characters per each description line for PMax campaigns. Google AI Overviews hurt click through rates, more data shows. Google local packs now can show “get there” sections for time to get there. 0:00 - Introduction0:34 - Google Ads cool with top and bottom ads from same advertiser3:26 - Google Ads PMax campaigns gain 90 character descriptions4:53 - Google AI Overviews hurt click through rates7:42 - Google local packs show “Get there” section9:20 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-04-22•9mins
#31

It’s New 4/21: Search Ad revenue $100+ Billion, Google monopoly ruling and event carousels drop

Today we covered the IAB and PwC report showing how big search ad revenue is and how much it has grown. Google was ruled a monopoly again last week. Google dropped its events carousel for desktop, it might be a bug. 0:00 - Introduction0:34 - Search ad revenue numbers2:55 - Google ruled a monopoly again5:45 - Google drops event carousel on desktop7:45 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-04-21•8mins
#32

Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews

Google was ruled, for the second time, an illegal monopoly again by a Federal Judge yesterday. And another week and more heated volatility in the Google Search results. Google also announced they will redirect their ccTLDs to their .com, but nothing is changing with how the search results work, do not change your intentional SEO strategy because of this. Google said again that structured data does not make your site rank better. Google Ads announced its ad safety report, where it suspended 200% more advertiser accounts year-over-year. Google Ads released API version 19.1. Google posted a new ad strength guide and best practices. Google Ads is rolling out age exclusions for PMax campaigns. Google Merchant Center now offers a popular products report. Google is testing a new “new” label. Google AI Overviews can link to themselves over and over again. Google AI Overviews can also show duplicate links to the same site. Google is testing ask a follow up search box. Google Discover’s new full-width design is cropping publisher images. The Financial Times interviewed Google’s Elizabeth Reid. Google was sued for over $6 billion in the UK over alleged search dominance. That was the search news this week at the Search Engine Roundtable.SPONSOR: Wix Studio - Did you know the Wix Studio SEO Course is live. It covers topics like keyword research, technical SEO, local SEO, SEO reporting, link building and more. Learn more at wix.com/seo/learn/course and also check out the new LLM brand visibility tracker resource.0:00 - Introduction0:43 - Judge: Google Illegally Engaged In Anticompetitive Monopolistic Ad Tech Practices2:05 - Google Search Ranking Volatility Heating Up April 16th3:04 - Google Search ccTLDs Are Going Away3:35 - Google: Nothing Has Changed With International SEO with ccTLD Change4:30 - Google Again Says Structured Data Does Not Make Your Site Rank Better4:59 - Google Ads Suspended 200% More Advertisers (39.2M) & Removed 5.5 Billion Ads6:22 - Google Ads API Version...

2025-04-18•10mins
#33

It’s New 4/17: Google On International SEO, Shop Card Videos, Google Ads API & TikTok Ads Exclusions

Today we covered how Google had to reiterate that international SEO is now changing with Google’s ccTLD update. Google is testing videos in the shopping/e-commerce cards. Google AI Mode may bring a quick search URL. Google Ads API version 19.1 is out. TikTok Ads now has exclusion lists. 0:00 - Introduction1:24 - International SEO did not change with Google’s ccTLD change3:29 - Google testing videos in shopping cards4:22 - Google AI Mode query URL7:10 - Google Ads API version 19.1 is out7:29 - TikTok Ads rolled out exclusion lists 8:44 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-04-17•10mins
#34

It’s New 4/16: Google Search volatility, ad safety report, ccTLDs gone and 🔵 more

Today we covered how the new Google Search ranking volatility. Google will redirect its ccTLDs to its .com in the coming months. Google released its yearly ad safety report. Google AI Overviews can get duplicative. Google is testing a new label and new blue dot.0:00 - Introduction0:43 - Google Ads Safety report4:36 - Google Search ranking volatility5:22 - Google ccTLDs are going away6:25 - Google AI Overviews can get duplicative8:40 - Google is testing a new label and blue dot0:00 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-04-16•10mins
#35

It’s New 4/15: Google AI Overviews linking to self, structured data SEO, PMax campaigns and bills

Today we covered how Google AI Overviews link to itself and sometimes those go in a loop. Google says structured data does not help with ranking. Google updated its structured data carousel availability. Google Ads PMax campaigns has new lifecycle goals and image controls. Google’s anti-privacy bill push sparked outrange amongst advertisers. 0:00 - Introduction0:36 - Google AI Overviews officially links to itself3:58 - Google AI Overviews looping5:47 - Google on structured data and ranking7:38 - Google structured data carousel availability8:56 - Google Ads PMax campaign lifecycle goals and image controls9:55 - Google anti-privacy bill advertiser outrage12:07 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-04-15•12mins
#36

Google Ranking Movement, Discover On Desktop, Linking To Self, Google Ads, Maps Bing & Apple News

This week, we covered yet again some more Google search ranking volatility. Google Discover will be coming to the desktop version of Google’s homepage. Google Search Analytics API now shows hourly data for the past ten days. Google refreshes its Merchant opportunities report in Search Console. Google Search is showing more AI Overviews. Google AI Mode now supports images and tests anchor text and URL-based links. Google made it official, AI Overviews can link to its own search results. Google Things to Know and People Also Ask are linking back to its own search results. Bing is also linking back to its own search results in its answers. Copilot Search in Bing is finally officially live. Google is testing “relevant topics” in search. Google Maps shared how Gemini is helping fight spam but does it mess up. Google Business Profiles performance messaging clicks report seems new. Google will remove reviews and ratings from school listings. Google now lets merchants manage their Brand Profiles. Google updated some of its Merchant Center product specifications. Google Ads clarified a number of its suspension policies. Google Ads PMax campaigns has new lifecycle goals and image controls. Google Ads will improve its customer support experiences. Google Search has video ads. Google Ads has this overlay hover product format. Google AdSense new rewarded ads beta. Apple Intelligence raters guidelines were leaked. That was the search news this week at the Search Engine Roundtable.Sponsored by Similarweb, Similarweb created an SEO benchmark report, analyzing organic traffic of 10,000 websites in 10 industries to help brands understand what 'good' looks like in their industry. The key metrics include (1) monthly visits (2) Website engagement metrics and (3) SERP metrics including AI Overview presence, zero-click searches, and organic difficulty. Also, well known SEOs such as Aleyda Solís, Barry Adams, Sophie Brannon and Fabrizio Ballarinis contributed to the report. I linked to ...

2025-04-11•11mins
#37

It’s New 4/10: Google Ads PMAX goals, Brand profile management, AI mode links, ranking volatility & hourly API data

Today we covered how Google Ads has new goals and image controls for PMax campaigns. Google Brand profile management is coming. Google AI Mode is testing new links. Google Search ranking volatility heats up. Google Search Analytics API finally gets hourly data. 0:00 - Introduction1:19 - Google Ads PMax goals and image controls2:54 - Google Brand profile management5:18 - Google AI Mode link tests6:50 - Google Search ranking volatility7:21 - Google Search Analytics hourly API data8:08 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-04-10•9mins
#38

It’s New 4/9: Google Discover on Desktop, Google Ad Support, Demand Gen metrics & Google Business Profile metrics

Today we covered how Google confirmed it will be bringing Google Discover to its desktop home page. Google Ads Demand Gen Platform comparable metric is available for conversion activity. Google Ads is working on improving its support. Google Merchant Center updated some of its product specifications. Google Business Profiles has a new messaging clicks report and some wonky driving direction API data.0:00 - Introduction1:00 - Google Discover on desktop3:07 - Google Demand Gen Platform Comparable metric5:25 - Google Ads support to improve7:38 - Google Merchant Center product spec updates8:30 - Google Business Profiles messaging clicks report9:40 - Google Business Profiles weird API data10:32 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-04-09•11mins
#39

It’s New 4/8: Google AI Mode, map spam, linking to self, merchant report, AIO grows & TikTok ad spend

Today we covered Google AI Mode gaining image uploads and multimodal capabilities. Google Maps blocked tons of spam, but was it too much. Google’s things to know and people also ask linking back to itself. Google Search Console updates the merchant opportunities report. Google AI Overviews growth across all tracking tools. Advertisers are pulling back from TikTok. 0:00 - Introduction1:36 - Google AI Mode images2:14 - Google Maps spam report3:47 - Google things to know and PAA linking to itself4:51 - Google Merchant opportunities report5:15 - Google AI Overviews continues to grow7:41 - Advertisers pull back from TikTok9:00 - More Semrush data on ChatGPT9:49 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-04-08•10mins
#40

t’s New 4/7: Apple Intelligence raters leak, Google Video ads, relevant topics and TikTok extension

Today we covered the Apple Intelligence quality raters guidelines document leak. Google is now also able to use your content in your emails for Google Search. We also spoke about Google testing relevant topics in the search results. Google is testing video ad formats in Google Search. Google Ads demand gen seen more. TikTok sale was extended yet again.0:00 - Introduction1:00 - Apple Intelligence raters leak2:30 - Google using your email content4:48 - Google testing relevant topics in search6:55 - Google Search video ad format8:15 - Google Ads Demand Gen screenshots9:52 - TikTok sale deadline extended again10:33 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-04-07•11mins
#41

Google Post Core Volatility, Brand Ranking, Reddit AI Translations & Google Ads Double Serving

This week, we covered some more Google Search ranking volatility, post-core update. I also posted some polls on the Google March 2025 core update. Google said they do not have a brand ranking system. Google is ranking AI-translated Reddit results, like crazy. Google can now also use your email content, not just website content, for its search results. Google News should be fully transitioned to the automatically generated publication pages. Microsoft’s Bing Copilot Search seems to be fully live. Google will officially allow for double-serving ads. Google Local Service Ads went down on Wednesday for most of the day. Google local questions and answers feature seemed to mostly disappear. Google AI summaries are showing up on some local knowledge panels. Google AI Overviews test showing “check important info” as a disclaimer. Microsoft Advertising pushed out a number of ad updates. Google agreed to settle for $100 million over an old ads geo-targeting class action lawsuit. That was the search news this week at the Search Engine Roundtable.Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.0:00 - Introduction0:50 - Google April Post Core Update Ranking Volatility Heats Up1:30 - Google March 2025 Core Update Impact Multiple Poll Results2:05 - Google: We Don't Have A Brand-Ranking System But...3:00 - Google Ranking Reddit AI Translated Pages Too Well3:55 - Google To Subscribe To Your Emails To Find Marketing Content For Your Listings4:56 - Google News Fully Transitioned To Automatically Generated Publication Pages5:14 - Microsoft Bing Copilot Search Now Live5:42 - Google To Allow Double Serving Ads In Different Ad Locations On Same Page6:25 - Google Ads Tests Show More...

2025-04-04•9mins
#42

It’s New 4/3: Google ranking volatility, show more ads, AI local summaries, and TikTok bids

Today we covered the post Google core update volatility we are seeing. Google wants to show you more ads in search. Google is showing AI summaries in the local panel. Everyone is bidding on TikTok.0:00 - Introduction0:28 - Google ranking volatility post core update1:58 - Google wants to show you more ads3:19 - Google local panels with AI summaries4:50 - Everyone is bidding on TikTok7:00 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-04-03•7mins
#43

It’s New 4/2: Google Brand rankings, local Q&A missing, Bing Copilot Search, Roblox ads and more

Today we covered what Google said most recently about brands and its search ranking system. Google’s local Q&A feature is dropping off many businesses. Microsoft Bing Copilot Search seems to be rolling out more. Microsoft Advertising has a slew of update announcements. Google is powering ads in Roblox.0:00 - Introduction0:43 - Google on brands as a ranking system3:07 - Google Local Q&A feature disappearing? 4:00 - Bing rolling out Copilot Search?4:43 - Microsoft Advertising announces a number of new features6:38 - Google powers video ads in Roblox7:55 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-04-02•8mins
#44

It’s New 4/1: Reddit AI-translated content soaring in Google & more news

Today we covered how Reddit’s AI-translated content is surging in Google Search. Google is testing a disclaimer in its AI Overviews. Bing Copilot Answers can show image and video buttons. Bing is testing shadows for its snippets. And Reddit Ads rolls out new small business tools.0:00 - Introduction1:16 - Reddit AI-translated content surging in Google2:55 - Google AI Overviews tests disclaimers 5:46 - Bing Copilot Answers with links to video and images6:51 - Bing testing shadows and new designs9:00 - Reddit Ads rolls out new small business tools9:26 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-04-01•10mins
#45

It’s New 3/31: Google Ads allows double serving, AI, GBP and more

Today we covered a Google Ads policy change over the weekend around double serving. Google will pay $100 million for an old ad lawsuit settlement. We posted some Google core update polls. Google Business Profiles has bugs with reviews, edits and more. Google AI Overviews itinerary, Google Lens tours, Google Maps screenshots and more.0:00 - Introduction0:44 - Google Ads to allow double serving2:35 - Google to pay $100 million in ad lawsuit settlement 4:07 - Google core update polls5:18 - Google Business Profile Bugs with reviews and edits6:07 - Google AI Overview itinerary, Google Lens Tours and more Maps changes9:40 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-03-31•9mins
#46

Google Core Update Done, Will Site Recover, AI Mode Expands, Google Ads PMax Search Terms & More

Google's March 2025 core update finished yesterday, I have a standalone video on that, so check it out. The core update caused more volatility at the tail end of the rollout. Google said there is no specific date for when a specific site may surface better in Google Search, but they will continue to make changes in 2025. Google updates its spam help document, which may convey something. Google AI Mode has expanded to more users, it was a buggy expansion. Google AI Overviews now work in several EU countries. Google is promoting AI Mode with banner ads in its search results. Google shut down AI (SGE) while browsing. Google Business Profiles is still super delayed, a Google rep confirmed but later this week, it seems Google made some progress. Google launched AI Overviews for itineraries, Google Lens tour features, Maps with screenshots and hotel price tracking. Google Merchant Center click reporting to match Google Ads in April. Google Merchant Center lost conversion data in February. Google Ads search terms report now shows PMax terms. Google Local Service Ads tests removing the Google Screened green checkmark. Google Ads different auction locations may impact CTR and impression rates. Google said removing EU publishers did not impact its search ad revenue. Bing Ads can now show in featured snippets, they call it “you might also like.” That was the search news this week at the Search Engine Roundtable.SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.0:00 - Introduction0:50 - Google March 2025 Core Update Finished Rolling Out1:23 - Google March 2025 Core Update Volatility Heats Up At Tail End Of Update1:51 - Google Search: No Specific Date For Independent Sites Surface Better3:01 - Google Goes After Spam Practices vs Spam Content - Doc Change3:52 - Google AI Mode Access Roll Out Bug? Now Fixed.4:28 - Google Expands AI Overviews To More EU Regions4:41 - Google AI (SGE) While Browsing No Longer5:01 - Google...

2025-03-28•9mins
#47

It’s New 3/27: Google traffic to publishers necessary evil, spam doc tweaks, Google Ads and more

Today we had breaking news with the March core update finishing, then we discussed how a former Google said traffic to publishers is a necessary evil. Google made a minor tweak to its spam docs, but what does it mean. Google has new event search interfaces and blue website buttons. 0:00 - Introduction0:26 - Google March core update just finished0:56 - Google tweaks spam doc, what does it mean2:20 - Google: Traffic to publishers a necessary evil5:25 - Google event search updates6:03 - Google knowledge panels with blue website buttons6:59 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-03-27•7mins
#48

It’s New 3/26: AI Overviews in EU, Google Ads double serving impact & core movement

Today we discussed how the Google March 2025 core updates tail end is heating up. Google expanded AI Overviews in more EU regions. Google Ads new double serving test does impact CTR and impression reporting. Google Ads is testing new call and support options. 0:00 - Introduction1:06 - Google March core update tail end volatility1:54 - Google AI Overviews now in EU regions2:28 - Google Ads double serving CTR and impression impact3:54 - Google Ads new support options5:20 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-03-26•5mins
#49

It’s New 3/25: Bing stuff ads, LSAs without ✅, Google bugs, AI mode expands and more

Today we discussed how Bing is stuffing ads into their featured snippets/answers. Google also tests dropping green checkmarks from LSAs. Google Merchant Center updated its click reporting to match Google Ads. Google is placing banner ads for AI Mode in Search. Google AI Mode had a buggy expansion last night. Google Business Profiles has a creation bug. Google Search has a bug with pagination or maybe it is a test. 0:00 - Introduction1:22 - Google AI Mode promotions3:07 - Bing stuff ads in featured snippets4:57 - Google LSAs tests dropping green checkmark7:20 - Google Merchant Center click reporting update8:30 - Google AI Mode expansion and bug11:29 - Google Business Profile creation bug12:11 - Google Search pagination bug or test12:52 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-03-25•13mins
#50

It’s New 3/24: Google core recovery news, Google Ads PMax terms, Merchant Center data lost, GBP delays and more

Today we discussed how Google spoke about who may recover and when from previous core updates, but can you believe it. On Friday I reported on some core update volatility but said it might be confusion. Google Business Profiles appeal requests are delayed with no end in sight. Google Ads search term report gains PMax terms. Google Merchant Center lost conversion data in February. Google said it doesn’t make money on its EU news providers. 0:00 - Introduction1:44 - Google spoke about sites recovering from previous core updates5:50 - Google March 2025 core update volatility or confusion6:28 - Google Business Profiles appeal delays7:34 - Google Ads search terms report adds PMax terms9:11 - Google said it doesn’t make revenue on EU news providers10:38 - Google Merchant Center lost conversion data11:30 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

2025-03-24•11mins

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