Herd
Get App
Why That Worked – Presented by StoryBrand.ai podcast cover art

Best Why That Worked – Presented by StoryBrand.ai Episodes

ByStoryBrand.ai
508 episodes

Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.

#1

#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad

This episode dives into the strategies behind Nike's viral marketing success, showcasing how brands can seize timely opportunities to capture attention. It's a must-listen for anyone looking to understand the power of creativity in marketing.

2025-06-02•24m
#2

#21: Slate—Why This $20K Truck Is Getting All the Attention

Explore how effective messaging can set a product apart in a crowded market. This episode highlights the importance of communicating unique value propositions, making it essential for marketers and entrepreneurs alike.

2025-05-26•36m
#3

#19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry

Discover how Magic Spoon's clever branding and storytelling turned a simple cereal into a health-focused revolution. This episode is perfect for understanding the impact of a strong narrative in product positioning.

2025-05-12•23m

Listen to your favourite podcasts.

Now ad-free.

Download herd and enjoy uninterrupted, high-quality podcasts without the wait.

Download on the
App Store
#4

#18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed

Dive into the messaging success of Southwest Airlines and the backlash when they changed a core promise. This episode offers valuable insights into brand loyalty and customer expectations.

2025-05-05•37m
#5

#17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions

This episode reveals how seemingly annoying ads can lead to massive success by being unforgettable. It's a fascinating exploration of marketing effectiveness that will resonate with anyone in the industry.

2025-04-28•30m
#6

#16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign

Learn about Airbnb's innovative approach to addressing customer needs through effective messaging. This episode is crucial for anyone looking to refine their brand's communication strategies.

2025-04-21•40m
#7

#12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic

Explore the powerful role nostalgia plays in branding and marketing. This episode is essential for understanding how emotional connections can elevate a brand's status in the market.

2025-03-24•40m
#8

#11: Starbucks—The Brand that Changed How the World Drinks Coffee

Find out how Starbucks transformed the coffee experience into a cultural phenomenon. This episode is a deep dive into branding that new listeners will find both relatable and inspiring.

2025-03-17•33m
#9

#10: Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!)

This entertaining episode examines the psychology behind our obsession with reality TV and its impact on society. It's a captivating listen for anyone curious about media consumption and its effects.

2025-03-10•28m
#10

#9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food

Uncover the surprising origins of the Michelin Star and its significance in the culinary world. This episode offers a unique perspective on branding and prestige that will intrigue food lovers and marketers alike.

2025-03-03•38m