Herd
Get App
Fanalytics with Mike Lewis podcast cover art

Fanalytics with Mike Lewis

ByFanalytics
291 episodes

Podcast Summary

Dive into the world of sports analytics with "Fanalytics with Mike Lewis," where the intersection of data, strategy, and the business of sports comes alive. Hosted by Emory University Marketing Professor Mike Lewis, this podcast delivers a unique blend of academic rigor and practical insights, making complex statistics accessible and engaging. Each episode features thought-provoking discussions with notable guests, including sports analysts, team executives, and industry thought leaders, who share their experiences and expertise. Past episodes have explored the cultural impact of major events like the Super Bowl, the evolving landscape of higher education, and the critical role of data in shaping sports strategies. Whether you're a sports aficionado or a data enthusiast, "Fanalytics" offers a fresh perspective that challenges conventional thinking and highlights the stories behind the numbers. Tune in to discover how analytics is transforming the game and what it means for the future of sports.

#1

Higher Education Fandom and the Latest Crisis

00:00 Introduction to Fanalytics Podcast00:28 The Crisis in Higher Education01:25 Higher Education as a Fandom03:47 Impact of Government Policies on Higher Ed07:51 Foundations of University Fandom10:58 Managerial Misalignment in Universities12:02 Administrative Bloat vs. Core Fandom13:49 Political Leanings and Fandom17:34 International Students and Fandom Influence21:27 Generational Fandom and Managerialization26:31 Final Thoughts on Higher Education Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2025-02-26•31mins
#2

Diagnosing and Fixing the NBA All Star Weekend

00:00 Welcome to the Fanalytics Podcast00:07 Cultural Reflections on the Super Bowl00:31 Introduction to the NBA All-Star Game00:41 The Concept and Appeal of All-Star Games01:30 History and Decline of All-Star Games03:00 Major League Baseball: The Origin of All-Star Games07:38 The NBA All-Star Game: A Look Back12:55 The Decline in Viewership17:33 NBA's Attempts to Revitalize All-Star Weekend23:59 Challenges in Motivating Modern Athletes26:05 Conclusion and Where to Find More Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2025-02-10•26mins
#3

Super Bowl 2025 and Future Fandom Insights

00:00 Welcome to the Fanalytics Podcast00:14 The Cultural Significance of the Super Bowl01:45 Key Themes of the Super Bowl03:46 The Impact of the Super Bowl on Football Teams12:17 Gambling and the Super Bowl20:07 Super Bowl Halftime Show: Evolution and Impact25:38 Advertising at the Super Bowl30:53 Concluding Thoughts on the Super Bowl and NFL Fandom Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2025-02-03•37mins
#4

College Football Future Fandom and the CFP

00:00 Introduction to the College Football Playoff01:16 The Positives of the College Football Playoff01:38 Viewership and Popularity Metrics05:00 Challenges and Questions about the CFP08:33 Impact on Regular Season and Conference Realignment14:16 Long-Term Ramifications and Final Thoughts16:21 Announcement and Conclusionmore content at fanalytics.substack.com Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2025-01-20•16mins
#5

2025 Fandom Predictions

00:00 Welcome to Fanalytics 202500:13 The Evolution of Fandom01:24 Key Forces Shaping Fandom03:27 Predictions for 202506:30 College Football Predictions10:05 Pro and College Football Viewership12:20 NBA's Struggles and Predictions16:37 Women's College Basketball Insights21:22 The Decline of Superhero Movies25:07 Netflix and WWE Partnership28:04 Warhammer: The Next Big Fandom?31:44 Conclusion and Summary Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2025-01-07•35mins
#6

Top 10 Fandom Events: Jake Paul, Mike Tyson, Caitlin Clark, Lizzo, Ohtani, and Drag Queen Last Supper

00:00 Introduction to Fanalytics Podcast00:19 Recap of Previous Episode00:27 Top Fandom Events and People of 2024: Numbers 5 to 102:31 Political Endorsements and Fandom05:21 Paris Olympics Controversy08:18 World Series Viewership Analysis12:47 Caitlin Clark's Impact on Women's Basketball19:43 Jake Paul vs. Mike Tyson: The Biggest Fandom Event24:33 Key Lessons from 2024 Fandom Events30:41 Looking Ahead to 2025 Predictions Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-12-19•31mins
#7

Top 10 Fandom Events of 2024 Part 1: Cultural Shifts, Movie Trends, and Viral Stars

00:00 Welcome to the Fanalytics Podcast00:07 Top 10 Fandom Events of 2024: Introduction01:16 Joe Rogan and Donald Trump: A Cultural Realignment04:50 Deadpool and Wolverine: The Power of Established IP08:11 NFL Quarterback Strategies: Cowboys vs. Steelers12:25 Travis Kelce and Taylor Swift: A Cultural Unifier15:15 The Costco Guys: Viral Fame in the Social Media Era19:17 Recap and Conclusion: Fandom Events 10 through 622:38 Closing Remarks and Where to Find More Content Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-12-10•23mins
#8

Tyson vs Paul: A Turning Point for Boxing?

00:00 Introduction to the Biggest Boxing Event of the Year01:05 Boxing Legends: Mike Tyson vs. Jake Paul03:02 The Marketing Genius of Jake Paul04:53 Mike Tyson: From Bad Guy to Hero06:10 Social Media Influence and Audience Reach08:37 Challenges and Future of Boxing15:56 The Spectacle vs. Legitimate Competition17:36 Conclusion and Future Predictions Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-11-14•18mins

Listen to your favourite podcasts.

Now ad-free.

Download herd and enjoy uninterrupted, high-quality podcasts without the wait.

Download on the
App Store
#9

MLB 2024 Fandom Recap: Local Strengths and National Weaknesses

00:00 Welcome to Fanalytics Podcast00:04 Introduction to Today's Topic: Major League Baseball00:21 Comparing MLB and WNBA Fandom01:50 Strengths of Baseball: A Historical Perspective03:02 Local Attendance: MLB's Stronghold07:41 National Viewership: A Decline in Popularity21:09 Financial Health of MLB24:59 Conclusion and Future Outlook26:26 Upcoming Episodes and Closing Remarks Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-11-11•24mins
#10

The (Missed) Caitlin Clark Opportunity

00:00 Welcome to the Fanalytics Podcast00:11 The WNBA: A Mixed Story00:36 The Importance of the WNBA in 202401:21 Challenges and Media Coverage02:33 Fandom and Financial Concerns03:50 Key Questions About the WNBA05:26 The Caitlin Clark Effect06:12 Social Justice vs. Sports League17:50 Media Attention and Marketing Challenges19:05 Olympic Snub and NBA Frustrations20:54 Rivalry and League Dynamics21:44 Megan Rapinoe's Controversy23:07 WNBA's Business and Fandom25:39 International Potential and Challenges26:42 Fandom Politics and Future Directions31:20 Concluding Thoughts and Future Topics Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-10-24•35mins
#11

MLB 2024 Review: Ohtani Judge Skenes and the White Sox

00:00 Introduction to the Fanalytics Podcast00:08 The Cultural Significance of Baseball02:55 Current State of Major League Baseball04:28 Key Players to Watch in 202404:58 Aaron Judge: The New York Yankee Star08:20 Shohei Otani: The Japanese Unicorn10:54 Paul Skenes: The Rising Star14:25 Analyzing Media Attention and Trends19:12 The Chicago White Sox: A Case Study in Futility24:21 Conclusion and Final ThoughtsThe Google Trends data is at fandomanalytics.comGet the Fanalytics book at Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-09-24•24mins
#12

NFL QB Salaries and Dominant College Football Brands

00:00 Introduction and Overview01:00 College Football Highlights03:06 The Big Ten and SEC Dominance06:27 NFL Week One Highlights07:40 The NFL Quarterback Market15:10 Pittsburgh Steelers' Unique Strategy20:37 Upcoming NFL and College Football Stories24:08 Conclusion and Sign-Off Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-09-10•24mins
#13

Trump Fans love Musk and Brady, Kamala Fans like Rapinoe and Markle

The Interplay of Politics and Sports: A Cultural Analysis | Fanalytics PodcastJoin Mike Lewis, professor at Emory University, as he examines the intricate relationship between politics and sports in this Fanalytics podcast episode. Delve into the cultural segments of political ideologies and their impact on the 2024 election, exploring fandom data from the Next Generation Fandom Survey. Discover the cultural preferences of Donald Trump and Kamala Harris supporters, the influence of celebrities in politics, and the potential electoral sway of high-profile endorsements from figures like Taylor Swift and Elon Musk. For more in-depth analysis and data, visit www.fandomanalytics.com.00:00 Introduction to Fanalytics Podcast00:06 The Interplay Between Politics and Sports02:47 Cultural Segments and Political Ideologies05:19 Celebrity Influence in Politics09:51 Analyzing Celebrity Popularity Among Political Fans16:33 Do Celebrity Endorsements Matter?17:55 Taylor Swift's Potential Impact on Elections22:27 Conclusion and Further Resources Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-09-03•22mins
#14

Olympics 2024 Recap: The Athletes and the Brands

Analyzing the Paris 2024 Olympics: Success, Politics, and Future of FandomIn this episode of the Fanalytics podcast, Professor Mike Lewis from Emory University explores the impact and future of the Paris 2024 Olympics. Delving into the opening and closing ceremonies, viewership statistics, and memorable moments, Mike assesses whether the games were a success and how they fit into the evolving landscape of sports fandom. He highlights the mix of politics and sports, the creation of niche stars, and the contrast between leveraging well-known celebrities versus nurturing new Olympic legends. The episode also teases an upcoming discussion on political fandom and its cultural ramifications.00:00 Introduction to Fanalytics Podcast00:29 The Significance of the Olympics01:54 Analyzing the 2024 Paris Olympics05:21 Historical Context and Olympic Narratives09:03 Memorable Moments from the 2024 Games14:55 Key Takeaways from the Paris Olympics23:30 Conclusion and Upcoming Topics Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-08-20•26mins
#15

NFL Fandom Rankings 2024: Part 2

NFL Fandom Rankings 2024: Top and Bottom Teams Analyzed!Join Mike Lewis, a professor at Emory University, as he delves into the world of NFL fandoms in 2024 on the Fanalytics podcast. Discover where each NFL team stands in terms of fan engagement, attendance, social media following, and economic potential. Mike provides a detailed breakdown of teams ranked from the struggling to the elite, and analyzes what makes their fan bases tick. He also explores the methodologies used to gather and interpret the data, ensuring an insightful understanding of the cultural analytics behind NFL fandoms. Stay tuned for a fascinating look into the best and the worst fandoms in the NFL!00:00 Introduction to Fanalytics Podcast00:06 Overview of NFL Fandom Analysis00:47 Methodology Recap03:15 Quad 4: Teams Driven by Hope04:49 Quad 3: Transitional Teams06:43 Quad 2: Solid Performers25:04 Quad 1: NFL Royalty36:47 Final Thoughts and Conclusion Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-08-13•44mins
#16

NFL Fandom Rankings 2024: Part 1 of 2

Evaluating NFL Fandom: A Deep Dive into the Bottom Half of the RankingsIn this episode of the Fanalytics podcast, Professor Mike Lewis from Emory University explores the intricate dynamics of NFL fandom. He discusses why assessing fan bases is crucial and outlines his analytical method. Using metrics like ticket prices, attendance, and social media following, Lewis ranks NFL teams from 32 to 17, highlighting the significant factors and historical narratives that influence each team's fan engagement. Key issues such as market size, income levels, historical success, and the presence of elite quarterbacks are examined to understand fandom outcomes. Teams like the Arizona Cardinals, LA Chargers, Washington Commanders, and more are discussed in detail, providing insights into why they rank as they do and what challenges they face in building stronger fanbases.00:00 Welcome to the Fanalytics Podcast00:35 The Importance of Evaluating NFL Fandom03:45 Analyzing NFL Teams: Methodology06:53 Fandom Outcomes and Market Potential15:11 Ranking NFL Teams: The Bottom Tier22:49 Tennessee Titans: A Legacy of Change23:29 Indianapolis Colts: A Tale of Two Cities25:22 Jacksonville Jaguars: Struggling for Identity27:18 LA Rams: Glitz, Glamour, and Challenges29:26 Detroit Lions: The Sleeping Giant31:02 Quad Four Summary: Lessons in Fandom32:22 Cincinnati Bengals: Rising from the Ashes34:24 Miami Dolphins: Legacy and Challenges36:25 Chicago Bears: A Legacy of Missed Opportunities38:38 Minnesota Vikings: Consistently Close40:01 New York Jets: The Eternal Underdogs41:29 Tampa Bay Buccaneers: Building a Legacy42:44 Atlanta Falcons: Rising in a Competitive Market44:07 Buffalo Bills: Passionate and Resilient46:37 Quad Three Summary: The Importance of Elite Quarterbacks47:39 Conclusion and What's Next Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And...

2024-08-07•48mins
#17

Political Fandom: Trump vs Harris 2024

00:00 Introduction to Political Fandom00:11 The Role of Narratives in Politics00:33 Current Political Landscape: Trump vs. Harris00:41 Understanding Political Fandom Metrics03:06 Impact of Negative Advertising05:21 Historical Context of Political Fandom07:35 Fandom Trends Across Demographics10:37 Gender and Political Fandom13:24 Generational Perspectives on Candidates15:16 Racial Dynamics in Political Fandom17:03 Cultural Segments: Swifties vs. Baseball Fans20:00 Summary and Predictions for 2024 Election26:27 Conclusion and Further Resources Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-07-30•27mins
#18

Hawk Tuah Fandom: A 2024 American Brand

00:00 Introduction to Haley Welch and the Hock Tua Phenomenon01:21 Media Coverage: Barstool Sports and Rolling Stone08:04 The Cultural Significance of Haley Welch08:39 Economic Impact and Brand Potential13:26 Fandom Dynamics and Cultural Relevance18:31 Conclusion and Final Thoughts Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-07-22•22mins
#19

Olympics Future Fandom

In this episode of the Fanalytics podcast, the focus is on examining the future of Olympic fandom, particularly in light of the upcoming Paris Olympic Games. The episode is divided into three parts: the foundational strength of Olympic fandom, an analysis of fandom using the WILD framework, and the impact of demographics, technology, and marketing on the future of Olympic fandom. Key highlights include the historical paradox of Olympic viewership, the strong national identification that fuels fandom, and the challenges posed by the fragmented media landscape and changing demographics. The episode emphasizes the need for ongoing narrative storytelling and innovative marketing to sustain and grow Olympic fandom. 00:00 Introduction to the Fanalytics Podcast00:54 Structure of the Episode01:58 Foundations of Olympic Fandom02:09 The Paradox of Olympic Viewership03:21 Historical Context and Media Evolution06:52 Olympic Stories and Cultural Significance 11:45 Dimensions of Fandom: The WILD Framework15:26 Influences on Olympic Fandom19:30 Lifecycle of Olympic Fandom21:28 Display of Olympic Fandom23:09 Summarizing Olympic Fandom 24:05 Future of Olympic Fandom: Key Forces25:01 Distribution and Interaction with Cultural Content25:06 The Role of Marketing in Cultural Institutions26:02 Demographics: The First Main Factor26:30 Impact of Migration on National Identity and Fandom28:30 Generational Shifts in Olympic Fandom30:49 Gender Differences in Olympic Fandom32:28 Technology's Influence on the Olympics36:35 Marketing: The Wild Card43:26 The Future of Olympic Fandom48:21 Conclusion and Final Thoughts Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-07-16•48mins
#20

RERUN: The NIL Marketplace with Drew Butler

We are still taking a short break from our usual publishing schedule for new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the breakIcon Source EVP and former NFL punter Drew Butler joins the show to discuss empowering student-athletes with a platform to capitalize on their name, image, and likeness. This episode features discussion of how NIL works, how NIL presents opportunities for student athletes beyond their playing days, and how student athletes can benefit brands on the local and national level.Follow along at: out the latest news on the podcast here: Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-07-09•37mins
#21

WNBA Future Fandom

Future Fandom Insights: The WNBA's Growing Influence and Marketing ImpactIn this episode of the Fanalytics podcast's Future Fandom series, we explore the rising influence of the WNBA and its significant stories from women's collegiate and professional basketball in 2023 and 2024. The discussion covers foundational stories of WNBA fandom, analyzes fandom dimensions using the WILD framework, and examines the future impacts of demographics, technology, and marketing. We delve into the challenges and opportunities for the WNBA to shift from national appeal to increased local fandom, while acknowledging the critical role of marketing and media in shaping the narrative. Additionally, personal observations about Caitlin Clark's marketability and the league's strategic decisions provide deeper insight into the WNBA's potential growth. The next topic will focus on the upcoming Summer Olympics.00:00 Welcome to the Fanalytics Podcast00:08 Introduction to the WNBA01:01 Future Fandom Series Overview01:27 Foundations of Fandom02:06 The WILD Framework02:49 Forces Shaping Future Fandom03:54 Analyzing WNBA's Foundational Stories10:11 Current Hype and Rivalries12:26 Demographics and Technology Impact15:06 Marketing and Global Reach16:59 Future Projections for WNBA19:39 Personal Observations and Conclusion23:33 Next Episode Preview Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-07-04•24mins
#22

RERUN: Storytelling and Analytics with Yahoo! Sports Writer Jay Busbee (Part 1)

We are still taking a short break from our usual publishing schedule for new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break.Jay Busbee (@jaybusbee of Twitter and IG) and Professor Mike Lewis are offering a short course on “Storytelling and Analytics” at Emory University. Jay is a senior writer at Yahoo Sports. The course is being taught for our campus MBA program, but we are taking the opportunity to offer (parts of) the course a little more broadly by leveraging some modern means of communication. Follow along at: out the latest news on the podcast here: Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-07-02•32mins
#23

RERUN: Culture Wars & Fandom

We are still taking a short break from our usual publishing schedule for new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break.In this podcast, Emory Marketing Professor Mike Lewis discusses how culture wars impact fandoms in sports and entertainment. Lewis defines culture wars as the conflicts that arise when different groups have opposing views on cultural values, norms, and beliefs.Professor Lewis notes that these conflicts can seep into the products that fans are passionate about, including sports and entertainment. Lewis cites examples of how culture wars impact fandoms like the Star Wars community - as well as the change in how sports fans interpret the actions of now controversial players like Rudy Gobert.Lewis also discusses the challenge cultural division poses for professional sports leagues. He notes that sports have historically been seen as a way to bring people together, but in recent years, they have become more politicized. This has led to challenges for leagues as they try to navigate issues such as player protests during the national anthem.Check out the latest news on the podcast here: Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-06-18•46mins

Listen to your favourite podcasts.

Now ad-free.

Download herd and enjoy uninterrupted, high-quality podcasts without the wait.

Download on the
App Store
#24

RERUN: The Impact of Commercialization on Sports Fandom

We're taking a short break from uploading new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break. Kicking things off is an episode about how commercialized sports experiences impact fandom.Welcome to another exciting episode of the Fanalytics Podcast, brought to you by the Emory Marketing Analytics Center. Listen in as we discuss how different generations view sports, the effects of marketing strategies on the fan experience, and how commercialization might be impacting fan loyalty. But we're not just talking sports. The world of politics also has its fair share of fandom. As we look ahead to the 2024 Republican primary season, we introduce what will be an ongoing discussion on branding strategies used by potential candidates like Tim Scott, Ron DeSantis, Donald Trump, Nikki Haley, and Mike Pence. And we'll round this up by continuing our ongoing conversation regarding the intersection of politics and sports. Fasten your seatbelts as we embark on this thrilling journey through the world of sports, entertainment, and politics like you’ve never heard before!Check out the latest news on the podcast here: Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-06-11•48mins
#25

The Caitlin Clark Effect: A Deep Dive into Her Impact on the WNBA

In this Fanalytics Podcast episode, Mike Lewis explores the phenomenon known as the 'Caitlin Clark Effect.' Starting with Clark's impressive college career, her rise to fame in 2023, and her impact on women's sports, particularly the WNBA, this interlude episode discusses whether her stardom and influence can be sustained in the long term. Mike delves into the economic and social theories behind superstardom, examining if Caitlin can replicate her success at the professional level. He addresses challenges, market reactions, and potential backlash, aiming to answer if Caitlin Clark will become a transformative figure in the WNBA. This episode sets the stage for a more comprehensive analysis on the future of WNBA fandom later in the month. 00:00 Introduction to the Future of Fandom00:28 Caitlin Clark: The Sports Story of 202401:22 The Caitlin Clark Effect on the WNBA02:58 Theories of Superstardom06:10 Caitlin Clark's College Stardom07:45 Challenges and Projections for Caitlin Clark12:45 Conclusion and Upcoming Episodes Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-06-11•13mins
#26

Exploring Future Fandom

In this episode of Fanalytics, host Michael Lewis discusses the upcoming changes and direction for the show. He introduces new partnerships, the shift to using Substack for detailed content, and the focus on analyzing the future of fandom across different sports and cultural entities. Key topics include the impact of technology, demographics, and marketing on fandom, and an introduction to the W.I.L.D. framework for assessing fandom. Upcoming focus areas will include the WNBA, the Olympics, and collegiate sports in the NIL era. 00:00 Welcome to the Fanalytics Podcast00:05 Exciting Changes and Bookkeeping00:47 Introducing Fandom Analytics and Substack02:08 Focus on the Future of Fandom03:01 The Importance of Fandom in Culture04:05 Project Overview: Future Fandom05:44 Technology's Impact on Fandom08:18 Demographics and Fandom14:21 The Role of Marketing in Fandom25:09 The WILD Framework for Analyzing Fandom39:34 Upcoming Episodes and Conclusion Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-05-30•46mins
#27

Final Four Storylines & Troubleshooting Minor League Football

This Fanalytics podcast episode features ho Mike Lewis and Doug Battle discussing their immersive experiences as fans following significant college basketball games, particularly focusing on Illinois' loss to Connecticut in the Elite Eight. They share moments of intense fandom, the emotional highs and lows that come with following a team closely, and the rollercoaster that is college basketball fandom. Furthermore, they discuss the implications of Illinois' performance, the significance of UConn's exceptional run, and the broader trends in college basketball—ranging from recruitment surprises to changes in the style of play that harkens back to older, more physical basketball eras. The conversation also shifts to reflect on the changing landscapes of the WNBA and women's college basketball, highlighting players like Caitlin Clark and the rising attention these games are receiving. Additionally, they touch upon topics like the transfer portal's impact on college sports, the potential demand for stars like Caitlin Clark, and the peculiar dynamics of minor league football. Through these discussions, Mike and Doug weave a narrative of changing sports landscapes, the undying passion fans hold for their teams, and how sports media and fandom are evolving. 00:00 Welcome to Fanalytics: A Deep Dive into Fandom and Sports Analytics00:13 The Emotional Rollercoaster of Being a Sports Fan01:30 The Unique Experience of Watching Your Team in the Elite Eight02:01 Fan Reactions and the Joy of Sports Fandom03:09 The Aftermath of a Team's Loss and Disengagement from the Tournament03:36 Exploring the Storylines of the Final Four Teams08:26 The Impact of Big Men in College Basketball10:21 The Transition from College to NBA: Draft Prospects and the Changing Landscape14:44 The Evolution of College Basketball and Its Distinction from the NBA16:55 The Dynamics of Women's College Basketball and Media Coverage25:52 The WNBA's Golden Opportunity with Caitlin Clark26:14 Team Names and Their ...

2024-04-01•51mins
#28

March Madness and College Basketball Fandom

In this podcast episode, Emory Marketing Professor Mike Lewis talks about the limited coverage of men's college basketball pre-March, its popularity spike during the NCAA tournament, and the fervent fandom it attracts as the premier event in sports.In this podcast episode, Emory Marketing Professor Mike Lewis discusses lack of men's college basketball coverage before March, the sport's explosion in popularity during the NCAA tournament, and fandom surrounding the greatest tournament in all of sports.The discussion shifts to women's college basketball, noting its significant media attention and the unique dynamics of its tournament. And in the show's final segment, Professor Lewis delves into the NFL's upcoming draft hype, Deion Sanders' impact on college football at Colorado, and the gambling scandal involving Shohei Ohtani.00:00 Welcome to Fanalytics: The Madness of March00:45 The Casual Fan's March Awakening01:14 Discovering Hidden Gems in March Madness03:04 The Unique Charm of College Basketball04:04 The Emotional Rollercoaster of Being a Fan08:18 The Underdog Stories and Cinderella Moments09:44 The Women's Tournament: A Different Perspective14:11 The Fandom Phenomenon: Brackets and Beyond15:47 The Changing Narrative Around Star Players17:49 The Magic of March: Parents, Players, and Passion21:58 Reflecting on the Tournament's Coverage and Impact27:23 Exploring the Economics of College Sports Coaching Salaries28:00 The Subsidization Dilemma in Women's College Sports32:31 The Hype Machine: NBA's Influence on Women's Basketball36:59 The Fascinating Fandom of Caitlin Clark44:24 NFL Draft Speculations and the Hype Around Prospects50:01 Deion Sanders' Impact on College Football and NFL Draft54:44 Pop Culture Detour: The New Roadhouse Movie Review55:48 Shohei Ohtani's Alleged Gambling Scandal Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics....

2024-03-26•57mins
#29

The Impact of NIL on College Sports & Analyzing Political Fandom

This in-depth discussion covers a range of topics from the effects of Name, Image, and Likeness (NIL) changes on college sports to an analysis of political fandom impacting potential vice presidential picks for Donald Trump. The talk delves into how NIL has transformed college football and basketball, highlighting the revenue-sharing debates and the emergence of collectives. It also examines the evolving landscape of college sports fandom, the implications of transfer portals, and the impact on team and fan connections. Additionally, the conversation shifts to political fandom, analyzing data related to Trump's vice-presidential candidate preferences across generations, focusing on Tucker Carlson, Ron DeSantis, and others, while also touching on the role of fans' cultural preferences in political outcomes. The podcast provides a comprehensive look at the intersection of fandom in sports and politics, shedding light on current changes and future trends. 00:00 Welcome to Fanalytics: Diving into NCAA Madness00:23 NIL's Impact on College Sports: A Deep Dive01:50 The Evolution of NIL: From Intent to Reality04:26 The Complex Dynamics of College Sports Financing07:59 The Transfer Portal's Game-Changing Role09:48 The Changing Face of College Basketball16:18 March Madness: Predictions, Upsets, and Cinderellas20:02 The Media Landscape and March Madness Coverage22:42 The Future of College Sports: Transfers and Team Dynamics33:25 The Buzz Around Justin Fields' Trade35:00 Analyzing Russell Wilson's Performance and Fit with the Steelers36:17 The Steelers' Controversial Quarterback Strategy38:09 Mike Tomlin's Coaching Challenges and Opportunities39:34 Exploring the Potential of Justin Fields with the Steelers43:47 Quarterback Controversies and Team Dynamics in the NFL44:43 The Intriguing Case of Caleb Williams46:54 The Intersection of Personality and Performance in Sports51:16 Fandom in Politics: Analyzing VP Candidates for Trump57:45 The Unpredictable Nature of Fandom Across S...

2024-03-19•1hr 0mins
#30

Free Agency Madness & The NCAA Tournament(s)

In this installment of the Fanalytics podcast, Professor Mike Lewis from Emory University shares his insights on NFL free agency, focusing on the quarterback and running back sectors. He also delves into the shifting landscape of media attention surrounding men's and women's college basketball with March Madness on the horizon. Additionally, the podcast explores the ramifications of NIL (Name, Image, Likeness) regulations, the unionization efforts within the Dartmouth men’s basketball team, and the recent unveiling of bison sculptures near the Buffalo Bills stadium. Wrapping up, the discussion looks forward to Professor Lewis's upcoming 2024 Next Generation Fandom Survey. 00:00 Welcome to Fanalytics: Gearing Up for NCAA Tournaments00:18 The Spotlight on Women's College Basketball00:28 The Unforgettable Fight: South Carolina vs. LSU00:31 NFL Free Agency Moves and Quarterback Market01:57 Social Media's Impact on Sports Engagement05:47 Men's College Basketball: The Secondary Sport of March?06:01 The Rising Popularity of Women's College Basketball10:44 The Challenge of Identifying College Basketball Stars12:07 The Evolution of College Basketball and Its Stars21:22 Exploring the Media's Role in Shaping Sports Narratives23:51 The Future of College Sports in the NIL Era24:47 The Evolving Landscape of College Sports25:14 The Impact of Transfer Portals and Fan Engagement25:56 The Shifting Dynamics of College Basketball and Football26:36 The Uncertain Future of Major College Conferences27:44 NCAA Football's Return to Gaming Consoles28:50 The NFL's Quarterback Conundrum: Evaluating Talent and Market Value30:05 The Justin Fields Dilemma: Potential and Trade Speculations38:02 The Complex Dynamics of NFL Quarterback Salaries42:24 The Controversial Dynamics Within the Giants Fanbase45:22 The NFL's Running Back Carousel: A Dime a Dozen?47:28 Unionization in College Sports: Dartmouth Leads the Way49:09 Buffalo Bills' Unique Fandom: Bison Statues and Fan Antics50:32 Exploring Poli...

2024-03-13•51mins
#31

The NFL Combine & Caitlin Clark

This episode of the Fanalytics podcast, hosted by Mike Lewis and Doug Battle, navigates an array of topics across American sports. They delve into the NFL's marketing strategies, Caitlin Clark's rising stardom in women's basketball, and the hype surrounding her possible WNBA career. Discussions extend to college basketball's lack of clear male stars compared to highlighted athletes in women's college basketball, such as Caitlin Clark and Angel Reese. Additionally, this episode explores the NFL draft's quarterback prospects, questioning the real potential of seemingly high-profile players while analyzing the NFL's quarterback drafting strategy and its implications for team success. The conversation concludes with speculation about the upcoming NCAA tournament and the NFL draft, highlighting the intrigue and unpredictability of sports analytics and fan engagement.00:00 Introduction to the Fanalytics Podcast00:17 The NFL: Masters of Hype00:32 The Rise of Caitlin Clark00:50 The Jake Paul Fight Phenomenon01:55 The Future of Caitlin Clark in the WNBA07:59 The Potential of Caitlin Clark in Indiana 12:38 The Emergence of Cream Abdul Jabbar17:09 The NCAA Tournament26:54 The Saturated Media Market and Its Impact on Sports28:39 The NFL Draft and the Hype Around Potential First Round Quarterbacks32:47 The Media's Influence on Player Perception41:56 The NFL Draft: A Sea of Information and Predictability48:21 The Excitement of Building a Roster and the Strategy Behind It49:43 Wrapping Up: The Fun Time of the Year in Sports Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-03-05•50mins
#32

Fields' Future & The Challenge of Evaluating Quarterbacks

This episode of Fanalytics kicks off with a loot at the NFL off-season, particularly focusing on the story of Justin Fields. As the conversation shifts to the NFL Draft, Professor Lewis discusses the impact of viral videos on draft stock, media hype surrounding players like Drake Maye, and challenges in evaluating quarterback performance. Lewis also explores the role of analytics in player evaluation and the influence of media coverage on player perception. Additionally, this episode touches on the NFL salary cap, struggles of teams like the Cowboys, debates between players like Fields and Brock Purdy, and challenges in using analytics to evaluate quarterbacks.In the show's final segment, Lewis addresses controversies such as fans rushing the court at Wake Forest and the return of controversial comedian Shane Gillis to SNL. In doing so, he highlights the power of modern media in altering fan opinions. Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-02-27•1hr 3mins
#33

Reviewing All Star Weekend & The State of Basketball Fandom

Emory Marketing Professor Mike Lewis recaps the NBA All-Star Weekend, highlighting the biggest storylines from the Celebrity All-Star Game, Dunk Contest, Skills Challenge, 3 Point Contest, and NBA All Star Game. in doing so, Lewis takes a look at what's wrong with All Star Games and how the NBA can improve its product for viewers.Lewis also analyzes the importance of Sabrina Ionescu's performance in Saturday's events and makes a bold prediction regarding Caitlin Clark and the upcoming March Madness telecasts.In the episode's final segment, Professor Lewis shifts gears to analyze Madame Web’s box office debut as well as the state of comic book movie fandom as a whole. He questions why studios continue to milk beloved franchises in a manner that does not resonate with their fans - using examples like Star Wars, Lord of The Rings, and Harry Potter. Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-02-20•1hr 7mins
#34

Coin Toss Analytics & Super Bowl LVIII Stories

Tune in as Emory Professor Mike Lewis delves into the captivating narratives of Super Bowl XLVIII. From the Kansas City Chiefs solidifying their dynasty status to memorable advertisements and Kyle Shanahan's contentious overtime call, Lewis offers insightful analysis.We begin with an exploration of the NFL's record-breaking ratings, coupled with an examination of Taylor Swift's influence. This segues into a discourse on Swift's enduring impact on pop culture and the typical longevity of such prominent figures in the entertainment industry.Transitioning to the halftime show, we delve into the NFL's challenge of catering to the masses with musical acts that largely appeal to only one demographic.The episode takes an intriguing turn as Lewis evaluates Kyle Shanahan's decision to opt for possession in overtime, igniting a discussion on the evolving role of analytics in in-game coaching strategies. Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-02-13•1hr 9mins
#35

The Swiftie Bowl & Why Marketing Ruins Everything

In this episode of Fanalytics, join Emory Marketing Professor Mike Lewis as he delves into the captivating world of Super Bowl LVIII's biggest stories and explores the enigmatic ability of global pop sensation Taylor Swift to hijack events. Professor Lewis kicks off the show by delving into Taylor Swift's prowess in taking over every event she attends. Professor Lewis examines Swift's knack for turning awards ceremonies like the Grammys into platforms for her personal and professional narratives. Drawing on his marketing expertise, Lewis analyzes the impact of Swift's calculated moves, discussing the symbiotic relationship between her music and marketing, and the ripple effect it has on the entertainment landscape.Switching gears, Lewis then provides a comprehensive breakdown of Super Bowl LVIII's most anticipated stories - both on the field and off. Listeners can expect to gain a deeper understanding of the marketing dynamics behind Super Bowl LVIII and an insightful exploration into the strategic genius of Taylor Swift, unraveling the ways in which she strategically maneuvers the stage. Join Professor Mike Lewis in decoding the marketing brilliance that shapes these cultural phenomena, offering a fresh perspective on the intersection of sports, entertainment, and marketing. Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-02-06•57mins
#36

The End of Sports Illustrated

This week's podcast episode kicks off with a discussion of Sports Illustrated's sudden shutdown as Emory Marketing Professor Mike Lewis explores what factors have contributed to the once esteemed brand's downfall. While on the topic of downfalls, Professor Lewis discusses the Alabama Crimson Tide transfer portal fire sale that took place this week and how programs like Texas and Ohio State are taking advantage of the NCAA's loose NIL policies to capitalize. We conclude the podcast with discussion of topics ranging from Jason Kelce's Buffalo fandom moment to the now infamous Caitlin Clark court storming. Send in a voice message: Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-01-23•1hr 1mins
#37

Navigating Coaching Changes

Football coaches stole the limelight this week as Nick Saban's retirement, Bill Belichick's New England farewell, and Jim Harbaugh's potential NFL transition dominated headlines. With big names on the move and a plethora of franchises interviewing candidates, Emory Professor Mike Lewis took to the podcast to explore what data factors into a head coaching hires. Send in a voice message: Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-01-16•57mins
#38

Ideological Capture in Sports & Entertainment

Pat McAfee vs. ESPN. Aaron Rodgers vs. Jimmy Kimmel. Disney vs. Star Wars fans. These recent controversies in sports and pop culture are tied together by the rise of ideological capture in sports and entertainment. In this podcast episode, Emory Marketing Professor Mike Lewis questions Disney's apparent strategy of acquiring popular IPs with the intention of changing the core product. He discusses how the controversy that ensues may actually benefit a property like The Pat McAfee Show while damaging a brand like Star Wars. Other topics of conversation include the Bears' first pick dilemma, Jim Harbaugh's future, and Tiger Woods' departure from Nike. Send in a voice message: Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-01-10•48mins
#39

Mascot Mayhem

Professor Lewis kicks off 2024 with a discussion on the new era of college football bowl games. This leads to a conversation on brand sponsorships in sports and the recent success of Kelloggs marketing integrations through the Pop Tarts Bowl, Cheez It Citrus Bowl, and Tony the Tiger Sun Bowl. While some argue that these games now lack meaning, Professor Lewis explores the value that these games bring to fans and brands alike - as well as implications for the 12 team playoff era that begins next season. Send in a voice message: Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2024-01-04•30mins
#40

Top Sports Happenings of 2023 Part 2

In part two of a two-part podcast special, Emory Professor Mike Lewis recaps a few of 2023's most important sports events including a recent honorable mention in Tommy Devito's overnight rise to fame. Send in a voice message: Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2023-12-26•35mins
#41

The Top Sports Events of 2023 (Part 1)

In part one of a two-part podcast special, Emory Professor Mike Lewis several of 2023's most important sports events. The discussion covers topics such as the NBA In-Season Tournament, the impact of Name, Image, and Likeness (NIL) deals on college sports, player contracts, one noteworthy team relocation. MLB rule changes, Taylor Swift's unexpected involvement in the NFL, and more. Stay tuned for Part 2 as we close out yet another year of the Fanalytics podcast. Send in a voice message: Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2023-12-20•41mins
#42

Player Contracts, NFL Villains, and Gaming Fandom

This podcast episode begins with a fascinating exploration of the gaming realm, focusing on the massive fanbase of Grand Theft Auto (GTA) following the release of the highly anticipated GTA6 trailer. Professor Lewis delves into the intricacies of the gaming community, examining the factors that contribute to the overwhelming popularity of the franchise and the impact it has on contemporary culture. Shifting gears from the virtual world to the real world, the podcast delves into the realm of sports contracts and financial milestones. Professor Lewis sheds light on the seismic shift in the sports industry, particularly with the record-setting contract of baseball phenomenon Shohei Ohtani with the Los Angeles Dodgers. The discussion revolves around how Ohtani's deal is a significant step toward the elusive $1 billion sports contract, signaling a new era in athlete compensation and financial dynamics within professional sports. The final segment of the podcast takes a captivating turn towards the NFL, where Professor Lewis provides a thought-provoking analysis of why the Kansas City Chiefs have emerged as the league's perfect villains. Delving into the off-field antics of star quarterback Patrick Mahomes and the romantic escapades of tight end Travis Kelce, the episode explores the intricate relationship between players' personal lives and their public personas. This segment offers a unique perspective on the role of narrative and character in shaping the dynamics of fan loyalty and animosity in the world of professional football. Send in a voice message: Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2023-12-12•1hr 7mins
#43

The Playoff Committee & The NBA's In-Season Tournament

In this podcast episode, Emory Marketing Professor Mike Lewis delves into the contentious decision by the College Football Playoff Committee to include Alabama over Florida State, sparking debates and controversy within the sports community. Shifting gears to the NBA, the discussion revolves around the challenges faced by the In-Season Tournament in capturing widespread interest, prompting considerations for potential changes. Additionally, Professor Lewis explores the intriguing possibility of a projected first-round NFL draft pick opting to return to college for the opportunity to capitalize on Name, Image, and Likeness (NIL) endorsements—a dynamic shift in the landscape of college sports and athlete compensation. The episode navigates through these diverse topics, offering insightful perspectives on the intersection of sports, decision-making, and financial opportunities for athletes. Send in a voice message: Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2023-12-05•1hr 4mins
#44

The Power of Rivalries in Sports Fandom

In this podcast episode, Professor Lewis carefully dissects how sports rivalries impact fandom, using Illinois-Northwestern, Georgia-Georgia Tech, Ohio State-Michigan, Alabama-Auburn, and Georgia-Alabama as compelling case studies. Drawing upon his expertise in marketing, Lewis unravels the psychological and emotional underpinnings that make these matchups more than just games on a schedule.Listeners can expect a deep exploration of the cultural, social, and economic aspects surrounding these rivalries. Lewis sheds light on how these matchups transcend the playing field, becoming integral to the identities of the teams and their fan bases. Whether it's the historic clashes between Ohio State and Michigan or the fierce battles between Alabama and Auburn, each rivalry has its unique narrative that shapes the fan experience.Throughout the episode, Professor Mike Lewis skillfully weaves together anecdotes, statistical insights, and fan testimonials to paint a comprehensive picture of the impact these rivalries have on the sports landscape. Whether you're a die-hard fan or a casual observer, this podcast provides a thought-provoking look into the intricate world of sports rivalries and the lasting effects they leave on the hearts and minds of supporters. Send in a voice message: Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2023-11-29•1hr 5mins
#45

Building Boxing Brands & NIL's Challenges for Student Athletes

This week's podcast focuses on league structure and its effect on sports fandom. We specifically discuss how boxing's organizational fragmentation negatively impacts the sport. We also explore how the advent of NIL has effected NCAA sports for better or worse in a breakdown of Angel Reese's recent departure from the reigning champion LSU women's basketball team. Send in a voice message: Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2023-11-22•1hr 3mins
#46

NCAAM vs. NCAAW Basketball & College Football Playoff Scenarios

In this podcast episode, Professor Mike Lewis explores how NIL, draft rules, and changing media strategies have put women's college basketball on the map as men's college basketball loses its mass appeal. This podcast also features discussion on how the SEC could be left out of the College Football Playoff, rookie NFL QB performances, and more. Send in a voice message: Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2023-11-16•1hr 3mins
#47

Michigan's Scandal, Alabama's Inevitability, & The NBA Tournament

This week's podcast features discussion on Michigan's scouting scandal, Alabama's inevitable College Football Playoff push, and the NBA's inaugural in-season tournament. We also discuss Victor Wembanyama's historical start as well as Travis Kelce's out-of-nowhere advertising success and Bob Knight's legacy. Send in a voice message: Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2023-11-08•1hr 1mins
#48

Struggling Sports Leagues

In this week's podcast, Professor Mike Lewis focuses on the sports leagues that are struggling to cut through the noise amidst the busiest season of the sports calendar. Discussion revolves around Major League Baseball's dismal World Series viewership numbers, NCAA Men's Basketball's lack of star power, and boxing's long-gone heyday. Professor Lewis compares these sports against NFL football, college football, and the NBA before transitioning to a conversation on recent displays of fan passion across these leagues. Send in a voice message: Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2023-11-02•56mins
#49

Bringing Baseball Back

Professor Lewis takes to the podcast to discuss Major League Baseball's struggles with the Gen Z market and what it would take to bring baseball back to its rightful place as America's pastime. This podcast also features discussion on Victor Wembanyama's NBA Preseason, NFL Week 7, the College Football Playoff picture, and much more. Watch/listen to the full podcast here: Send in a voice message: Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2023-10-26•58mins
#50

Fandom Me-search & College Football's Halfway Point

In this week's episode, Professor Lewis and Doug Battle talk the state of college football at the season's halfway point as well as some personal fandom stories that you won't want to miss. Check out more Fanalytics content at fandomanalytics.com. Send in a voice message: Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

2023-10-17•1hr 3mins

Listen to your favourite podcasts.

Now ad-free.

Download herd and enjoy uninterrupted, high-quality podcasts without the wait.

Download on the
App Store